BEIRUT, Lebanon—April 15th, 2019—Huawei Consumer Business Group (BG) today announced that the HUAWEI P30 Lite, the latest photography-focused triple-camera smartphone is available in the Lebanese market at USD315. Combining an exquisite design with Huawei’s innovations, the latest HUAWEI P30 Lite smartphone is equipped with three rear cameras with support for ultra-wide angle photography and artificial intelligence (AI) features. Making high quality photography accessible, it enables young photography enthusiasts to capture poster-quality images on a smartphone. The triple-camera setup comprises a 24MP main camera, 8MP ultra-wide angle camera and a depth camera. Inside the HUAWEI P30 Lite, the AI mobile chipset Kirin 710 works in tandem with EMUI 9.0.1and 128GB of internal storage to deliver the best smart user experience to users.
HUAWEI P30 Lite’s 32MP camera with AI Beautification works like a professional team, working to enhance the users’ beauty. Even when zoomed in, the 32MP lens can produce high-resolution photos (and selfies) with clear details.
AI Triple Camera with Ultra Wide Angle Support
Pioneering the increasingly popular triple camera setup, the HUAWEI P30 Lite has long been regarded as one of the best smartphone families for serious photographers. The HUAWEI P30 Lite, as the latest entry to the illustrious line-up, is a stunning smartphone designed for young consumers that enjoy photography and sharing their work with friends and family. With three rear cameras supporting high resolution and ultra-wide angle photography, combined with Huawei’s powerful camera algorithms, the HUAWEI P30 Lite lets users take studio-grade photos without using studio equipment. Because the resolution is so high, users can also use images captured on the HUAWEI P30 Lite to produce high quality poster prints.
Every focal length has its own unique charms and advantages. A telephoto lens excels in retaining the details on objects, whereas the ultra-wide angle lens provides a greater perspective. However, to everyday users, traveling with multiple lenses is not realistic—so they often fall back to their handy smartphones for their camera needs. HUAWEI P30 Lite’s triple-camera system covers the full zoom range, supporting various photographic effects. The ultra-wide lens plus the dual-camera module don’t just let users capture the world with crisp clarity, but its wide perspective lends itself to recording exciting moments in everyday life.
The 24MP high resolution camera uses a proprietary super-sampling lossless zoom technology, allowing it to deliver zooming performance equivalent to a professional telephoto lens supporting 2x optical zoom. The inclusion of the ultra-wide angle lens for its 8MP camera makes HUAWEI P30 Lite one of the first smartphones in the industry to support a 120-degree field of view—or double than that of regular smartphone lenses. It also helps users take in and capture more beauty than ever before—especially when shooting mountainous landscapes or city skylines.
Exquisite Design and Innovative Manufacturing Techniques
In line with other devices sharing the same brand, HUAWEI P30 Lite continues this excellence in design, melding a trendy look with Huawei’s core technologies to deliver the inclusive, premium user experience that users have come to expect from devices of the HUAWEI P Series. Besides a rich suite of photography features, HUAWEI P30 Lite also thoroughly exemplifies Huawei’s commitment to the pursuit of perfection, inside and out.
In this pursuit, Huawei adopted the most cutting-edge manufacturing processes on the HUAWEI P30 Lite. HUAWEI P30 Lite is available in three colorways: Midnight Black, Pearl White and Peacock Blue. These are an evolution of Huawei’s renowned gradient color, utilizing a glare film to accent the back of device with a hint of futuristic glamor.
The full process includes two films. The first is painted with a gradient finish, upon which a laser-treated film is layered. The top layer has fine textures that reflect, refract and diffuse light, adding a mesmerizing sheen to the device, which is especially prominent under sunlight.
Manufacturers have experimented a broad range of notch designs to maximize the screen-to-body ratio on devices. HUAWEI P30 Lite features a 6.15-inch Dewdrop display, which uses highly miniaturized dew-shaped notch to house its internals, allowing it to achieve a massive screen to body ratio of 84.1 percent. The screen panel naturally connects with the frame to form perfectly rounded and smooth edges.
The HUAWEI P30 Lite is made for the international elites and professionals who love fashion. These users never cease to act boldly and creatively, and they are open to new things, constantly chasing the trends. In addition, HUAWEI P30 Lite natively supports video ringtones—users may download clips from social media platforms or websites to use this feature. It also supports 480fps super-slow motion video capture that slows down motion by 16 times to highlight the intricacies of objects in motion. The GPU Turbo has been further upgraded to support more games, allowing HUAWEI P30 Lite to deliver a better gaming performance across more titles.
Representing the same superior photography experiences that characterize the HUAWEI P Series, the HUAWEI P30 Lite delivers a rich suite of innovative photography features and is available in Lebanon at Huawei HES store in Beirut Souks, Nabatiya, Tripoli, Huawei Service centers in Sin EL Fil and Saida as well as selected retail shops.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.