Ground-breaking Product Innovations, Device Sales And A Commitment to Developing Technology That Benefits Society Are Keys to Success
Beirut, Lebanon – June 17th, 2019 – Huawei has strengthened its position in a leading global brand index while also increasing its brand value. BrandZ’s annual Top 100 Most Valuable Global Brands study, published by WPP’s research arm Kantar, ranks Huawei 47th (up one place from last year) with an eight percent increase in brand value. It’s the fourth consecutive year that Huawei has been featured in the top 50.
Ground-breaking product innovations such as the Huawei P30 smartphone’s advanced camera system and the unprecedented technological innovation baked into the Huawei Mate X handset (which boasts advanced 5G capabilities and a new foldable design) have clearly struck a chord with media and consumers alike, gaining excellent product reviews and countless awards, success that been reflected in sales.
As leading analyst firm IDC noted in its most recent Worldwide Mobile Device Tracker, Huawei provided the only highlight from a vendor perspective, posting year-on-year growth in shipments of more than 50%. It further remarked that the firm’s laser focus on growing its stature in the world of mobile devices and firmly cementing its number two position.
According to IDC, Huawei now boasts 19% of global market share in the smartphone category and was the only smart phone vendor at the top of the rankings to experience an increase in shipment volumes throughout the first quarter of 2019.
Huawei’s success shines a light on a broader trend of Chinese brands succeeding in the global consumer economy. Four of the nine new entries to the BrandZ’sreport are based in China and there are 15 Chinese companies now in the top 100.
Overall, there was a seven percent increase from US$ 4.4 to 4.7 trillion over last year’s report, adding a total of $USD 328 billion to the brands listed in the report. For the 13th year, consumer technology companies continue to dominate the top rankings occupying eight out of the ten places in with a combined worth in excess of US$ 1 trillion.
Looking to the future, Huawei’s commitment to developing technologies that benefit society, as well as consumers, is sure to boost its reputation and standing among global audiences.
For example, Huawei’s ‘AI for Good’ initiative brings to life how Artificial Intelligence can be a transformative technology when applied to helping humanity overcome challenges and improve life chances. Recent projects include translating books into sign language for deaf children, reading facial expressions for the blind and diagnosing visual impairments at a stage early enough for effective treatment.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.