Beirut, 1 September 2015: Gathering one Million pledges so far, Nestlé NIDO® has partnered with the Food Banking Regional Network (FBRN), a non-profit organization that aims to eliminate hunger in the Middle East by 2020, to start delivering glasses of milk to children from across the region including Lebanon, Jordan, the United Arab Emirates, Kuwait and Iraq. Due to the immense support from consumers of Nestlé NIDO, more than 20,000 children, ages four and older, will get two glasses of milk every day for six months.
“We are pleased to have found the right partner to distribute the first seven million glasses of milk to children in need. The campaign aims to create a positive impact in communities that are in need by contributing to the diets of children through the provisions of daily Nestlé NIDO® Fortified milk,” said Yves Manghardt, Chairman and CEO, Nestlé Middle East.
Nestlé NIDO’s 70 years of love campaign was launched earlier this year with consumers from across the region invited to take a pledge at www.nidolove.com for Nestlé to donate seven glasses of milk to a child in need on their behalf. Through the FBRN and its associations in the selected countries, each identified child will receive two glasses of milk a day for six months. The FBRN will train the associations on how to best prepare and serve the milk to the children.
Moez el Shohdi, Co-Founder & CEO of the Food Banking Regional Network said, “The long term collaborative effort of the Food Banking Regional Network and Nestlé Middle East is a very good model for a professional raising awareness initiative about how child
malnutrition problems can be addressed and solved for a better life and future. For sure others will follow the steps of such partnership in extending support to communities in order to alleviate hunger and malnutrition in the region.”
Milk is a crucial part of children’s diet and is essential for their healthy growth and development. The milk that will be donated is Nestlé NIDO® Fortified milk with FortiGrow® that contains high quality proteins, Calcium and Vitamin D for strong bones and teeth, Iron and Vitamin C – important for brain development, as well as other key nutrients that are needed for children’s overall growth and development.
Nestlé continues to invite the public to make a pledge at www.nidolove.com.