March 22, 2016 (Beirut): Executive Magazine, the country representative of the Cannes Lions Festival, in cooperation with the IAA Lebanese chapter (International Advertising Association) and AA (Advertising Association), is proud to announce the 2016 Young Lions Print competition on April 15 at the American University of Beirut. After the huge success of last year’s competition, the national competition will select the best talent to represent Lebanon at the Young Lions Competition at the 2016 Cannes Lions International Festival of Creativity.
With the support and effort of the Lebanese advertising industry, Choueiry Group, Fortune Promoseven, Grey Worldwide, Impact BBDO, Intermarkets, J. Walter Thompson, Leo Burnett, Lowe Pimo, Memac Ogilvy, Publicis, Rizk Group, Spirit, Young & Rubicam, the American University of Beirut and Air France, winners will have the opportunity to win a fully paid trip to the Cannes Lions festival.
Founded in 1954, the Cannes Lions international Festival is the most prestigious advertising and communication awards event in the advertising industry and gathers the best and brightest communication professionals around the world during the third week of June each year in Cannes, France.
The National Young Lions Print Competition aims to give young professionals aged 30 and under the space to unleash their creativity and test their skills against their peers. Teams of two will be given a brief by an NGO on the day of the competition and will have 7 hours to produce a print ad. The identity of the NGO will be kept secret until the competition’s day. The work will be judged by a jury of head creative directors of advertising agencies, and the winning team will be sponsored to compete internationally at Cannes Lions Festival. Deadline for registration is April 8, 2016.The winners will be announced on April 21, 2016.
Mr. Yasser Akkaoui, editor-in-chief of Executive Magazine, said: “This initiative brings together the Lebanese advertising industry and its supporters to give Lebanese talent recognition it deserves. It is this talent that is the best suited to represent our nation worldwide. We owe it to them and to the future of our country.”
Executive is eager to continue being facilitators of this great journey and be able to bring new opportunities to the leading pioneers of the advertising field. Executive believes in the true power of Lebanese young professionals and this competition is a great way to open Lebanon to new paths.