Google, P&G, Deutsche Bank And Unilever To Speak At Lebanon’s First Ever Global PR Event

International PR and social media gurus from the world’s most admired brands will present at the Global PR Trends Summit Beirut, Lebanon’s first international PR event, taking place from 8-9 October in Beirut.


“After the phenomenal success in 16 countries around the world, we are happy to be finally bringing our PR Trends Summit to Lebanon. The event will focus on the latest trends in social media and public relations, with special focus on visual PR, content management and reputation management. The Global PR Trends Summit Beirut will also include a one day interactive workshop on crisis management by Donald Steel, one of the world’s biggest crisis experts” says Kosta Petrov, Event Director of the Global PR Trends Summit.


Lebanon’s first ever international event on PR and communications kicks off with a presentation on demonstrating PR value to senior leaders by Stuart Haslam, Head of Corporate Communications at Deutsche Bank. During the two day interactive event, Lebanese PR professionals will also be able to hear presentations on content management in PR by Heather Mitchell, Global Head of Social Media at Unilever and Alex Malouf, Corporate Communications Manager at 

P&GJoyce Baz, Head of Communications at Google will share at the event her views on the importance of data in corporate communications while Esra Elkar Paler from AstraZeneca and Andrew Widger from Pfizer will present lessons learned in reputation management from the pharma sector. The Global PR Trends Summit Beirut will also include presentation on PR measurement by Thierry Nicolet, Global VP Press Relations at Schneider Electric and a full day crisis simulation workshop by Donald Steel, Former Chief Communications Advisor at BBC.


Organized by P World, with annual shows in 16 different countries, including Jordan, Egypt, Qatar, Oman and Turkey, the Global PR Trends Summit is the world’s fastest growing PR event. The Lebanese edition of the event is supported by MEPRA (the Middle East PR Association). Executive Magazine is the event’s official business magazine.
For tickets and pricing for the Global PR Trends Summit in Beirut please visit:


Tags ,

Related posts