BLOM Bank and Visa Launch the “Design Your Event” Campaign for the First Time in Lebanon

BLOM Bank s.a.l. – Headquarters – May 3rd, 2017: BLOM Bank and Visa are proud to announce the launch of their new campaign “Design Your Event” which started on May 1st 2017 and will end on June 31st 2017. For the first time ever, BLOM Visa cardholders will be able to win a reward of their choice, worth $5,000 when using their BLOM Visa card in Lebanon or abroad. The 10 winners at the end of the campaign can choose to watch their favorite sports event abroad, travel to their favorite destination or even celebrate their birthday in Lebanon.

The campaign was launched at BLOM Bank’s headquarters with the presence of Mr. Nabil Tabbara – Visa General Manager Levant Middle East, Mr. Mario Makary – Visa Business Development Manager – Lebanon & Iraq, Mr. Elias Aractingi – General Manager at BLOM BANK – Retail Banking, and Mrs. Jocelyne Chahwan – Assistant General Manager and Head of Retail Banking at BLOM BANK.

During her speech at the event, Mrs. Chahwan highlighted that: “The concept behind this campaign is being implemented for the first time ever in Lebanon. BLOM BANK is giving its clients the opportunity to design their own event. For instance, cardholders can choose to travel to watch a fashion show, or a musical event. The winners may even choose to spend the reward on their birthday celebration in Lebanon or abroad”.

Mrs. Chahwan also added that “The main objective of this dynamic campaign is to attract a wider segment, while emphasizing the uniqueness of the reward that will be exposed on social media and key radio stations”.


From his side, Mr. Nabil Tabbara said: “Visa is proud to work alongside BLOM Bank, a partner that shares our commitment for using innovation to support our clients in their daily lives. This campaign, which offers our cardholders an incredibly diverse range of privileges, suited to their needs is really unique.”

“In addition to rewarding cardholders, the campaign aims to reinforce the benefits of cashless transactions. Instead of carrying large amounts of cash while travelling overseas or in Lebanon, Visa is encouraging cardholders to use their cards for all holiday-related transactions – which has the dual benefit of being more safe and secure” added Mr. Tabbara.


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