Taking place live at the show, the Awards unveiled the 2019 winners, including the Mazda 3 which was awarded the Supreme Award 2019
Dubai, UAE: The Mazda 3 was awarded the Supreme Award for the Women’s World Car of the Year (WWCOTY) at the Dubai International Motor Show in the presence of Founder of WWCOTY, Sandy Myhre from New Zealand and the GCC Jury Shereen Shabnam.
Category winners for the 2019 Women’s World Car of the Year are:
|Urban Car Award||Kia XCeed|
|Family Car Award||Mazda 3|
|Green Car Award||Kia Soul EV|
|Luxury Car||BMW 8 Series|
|Performance Car||Porsche 911|
|SUV/Crossover||Range Rover Evoque|
The Holly Reich Dream Car Award, named in honour of a jury member from New York who passed away in 2016 calls for the judges to name the car they would love to have – if you only they could, and the winner was the Porsche Taycan.
The Woman of Worth Award for 2019, for the woman whom judges feel has contributed significantly to the motor industry or motor sport, was awarded to Linda Jackson, CEO, Citroën.
Representing Woman’s World Car of the Year, Sandy Myhre, CEO, said the activities for women at the Dubai International Motor Show were ground-breaking. “Creating time in a motor show specifically for women is a world first. Women’s World Car of the Year has never announced their results live from a motor show so that’s innovative and to be able to interview women driving instructors from Saudi Arabia live on the stage is pioneering. The fact all these things are happening in Dubai in the UAE is highly symbolic.”
The Women’s World Car of the Year Award winners were selected by 41 jury members from 34 different countries; the jury has a collective audience of over 260 million people.
Given the rise and rise of female car purchasers world-wide, the female voice is more important than ever and the female demographic is, in fact, the fastest-growing consumer segment in the world and arguably the most influential.
About Dubai International Motor Show:
The Dubai International Motor Show is the largest and most established motoring event in the Middle East, connecting the global automotive industry with motoring enthusiasts and professionals from across the MENA and South Asia regions. The event is the ultimate showcase of global brands and the trusted voice for the industry, driving the passion of automotive enthusiasts and creating unique sales and marketing opportunities for participants.
From concept creations to global launches, the evolution of the motor industry in the Middle East has been fuelled by 14 previous editions of the Dubai International Motor Show spanning 28 successful years. With a proven track record for serious business, the Motor Show is where the global automotive industry meets with motoring enthusiasts and trade professionals from across the Middle East, North Africa and South Asia. The 15th event promises to be the ultimate showcase for global brands and the trusted voice for the industry, consistently delivering a high-quality audience of passionate buyers, new business, new markets and new opportunities.
About Dubai World Trade Centre:
DWTC brings more than 39 years’ experience delivering world-class events in the Middle East and provides local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Its brand-themed team organises more than 20 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.