Modena – Rome, 15 June 2021 – Beauty and sustainable mobility will travel onboard with Maserati to the Italian Pavilion at Expo Dubai 2020. The sponsorship with Maserati will enrich the story of our Country and its wonders to an international audience visiting the Italian Pavilion during the six months of Expo – the first major global post-pandemic event – promoting those values of development and sustainable mobility that characterize its participation in the Exhibition.
Maserati builds on its roots to reinterpret the values of its territory through technological innovation and unique design: innovation, passion and Italian-ness are the event’s guiding concepts, linked within the theme of “Il Saper fare Made in Italy” (Made in Italy know-how).
Maserati’s presence at Expo 2020 Dubai is testimony to how values of innovation, style and passion can provide the driver for the renewal of an entire country. All the new Maserati models will be developed, engineered and built 100% in Italy, and will adopt hybrid and battery electric propulsion systems delivering all the innovation and outstanding performance typical of the Brand’s DNA.
Maserati CEO Davide Grasso commented:” For our Brand, this is a time to build our tomorrow and, powered by passion, we have marked the start of a new Era, we have ignited the spark of electrification and we have projected ourselves into the future. The core values of Made in Italy – inventive genius and the ability to evolve and renew without forgetting its DNA – are intrinsic to Maserati. And we are honoured to partner Italy at Expo 2020 Dubai. ”
Paolo Glisenti, Commissioner for Italy’s participation at Expo Dubai, commented: “Maserati is synonymous worldwide with design and beauty, an area in which Italian excellence is the result of multidisciplinary expertise ranging from research to manufacturing, from universities to factories. Today, in Modena, with our partner Maserati and as part of our collaboration with Emilia Romagna, we are starting up the engines of Italian beauty that unites people. Here, looking ahead to Expo 2020 Dubai, we are celebrating the automotive industry’s recovery following the pandemic, embracing a strong internationalisation drive that firmly links tradition and innovation towards the sustainable mobility of the future.”
The spirit of the new Maserati Era is brought to Dubai: a strong message of Italian energy and excellence typical of our Motor Valley, an area that has made Italy great in the eyes of the world, and established Maserati as a protagonist.
There was no better place than the historic plant, recently updated to house production of the new MC20, to underline the Trident Brand’s Made in Italy status all over the world.
Attendees at the announcement ceremony included Davide Grasso, CEO of Maserati, Paolo Glisenti, Italy’s Commissioner General for Expo 2020 Dubai, and Gian Carlo Muzzarelli, Mayor of Modena.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid version and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.