Sixty years, 502 cars: Bassoul-Heneine sal 4 Series success story

Beirut – BMW’s long-standing importer in the world, Bassoul-Heneine sal is capping off 2016 with a strong showing in the sedan market segment in Lebanon, with sales of over 502 cars from the BMW 4 Series since its launch in the country in 2014. The BMW 4 Series features three distinctive models – BMW 4 Series Gran Coupe, BMW 4 Series Convertible and the BMW 4 Series Coupe – with all variants of the sporty model emerging as popular choices in the Lebanese market.


All the BMW 4 Series models are highly favoured among BMW devotees and has sustained robust demand since its debut in the market a decade ago. Commenting on the continuous success of the BMW 4 Series, Mr. Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: “The BMW 4 Series models are exceptional vehicles that combine performance and elegance within BMW’s premium aesthetic segment. It has stood the test of time in this market and continues to be one of the best performing BMW series in Lebanon. It is also aligned to our commitment to ensure excellence in all aspects of service, offering indisputable brilliance in performance, stylish ambience and sheer joy in driving.”


Representing the fourth generation of BMW’s mid-size coupés, the BMW 4 Series Coupé embodies the sporty nature of the premium segment in every aspect of its design, performance and dynamics. The ‘4’ in its model designation signals its evolutionary styling and positioning while emphasising not only its standalone design, but also an even greater technical differentiation from the BMW 3 Series.


The muscular and purposeful design of the all-new BMW 4 Series Coupé highlights its dynamic abilities. Exterior features have been developed to highlight the vehicle’s sporting pedigree, starting with a large, wide air-intake in the front apron which accentuates the vehicle’s increased width. This is capped at both ends by apertures for aerodynamically regulated air-curtains, which are complemented by air-breathers located just behind the front wheels, to cool down the engines more quickly and efficiently leading to a faster reaction time.


The BMW 4 Series has enjoyed continued support in the market, enabling Bassoul-Heneine sal to diversify its line-up of 4 Series models. Following the successful launch of the BMW 4 Series Coupé in 2013, Bassoul-Heneine sal built up its portfolio with the launch of the all–new BMW 4 Series Convertible. Widely considered the most beautiful form of open-top motoring, BMW convertibles are the global best-sellers in the premium segment. This success story is expected to continue with the introduction of the all-new BMW 4 Series Convertible.


Just like the BMW 4 Series Coupé, the new BMW 4 Series Convertible introduces a new design language that is even more evident in this second model of the series, enhancing the appearance of the BMW 4 Series Convertible while setting new standards in terms of dynamics, elegance and extraordinary driving pleasure – whether the top is up or down.


In 2014, as a direct response to the success of the BMW 4 Series Coupé, Bassoul-Heneine sal welcomed the BMW 4 Series Gran Coupé – the third model to join the new BMW 4 Series product range and the brand’s first compact executive Coupé with four-doors. BMW 4 Series Gran Coupé has a unique combination of intelligent driver assistance systems, available as standard or as optional under BMW ConnectedDrive, that continue to set the benchmark in safety, comfort and infotainment.


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