Rymco and TBWA\RAAD a long lasting relationship


Nowadays, media sources and the majority of the Lebanese public are preoccupied with the nation’s current economic state. In this unstable situation, Rasamny Younes Motor Company, official dealer of Nissan and Infiniti, revealed a number of significant measures that aim to instill a sense of positivity in line with the company’s activities since 1957.


Rasamny Younes Motor Company obtained the official dealership of the renowned Russian car, Lada, and is currently looking forward to the opening of its exclusive showroom this month in Jal el Dib.


In the near future, another new vehicle will join the Rymco family which includes Nissan, Infiniti, GMC and its newest member, Lada. Furthermore, Rymco never ceases to provide the widest selections of vehicles to all Lebanese, no matter their socioeconomic status, not to mention job vacancies across its many showrooms.


Following these developments, Rymco appointed the advertising agency TBWA\RAAD as its strategic partner in managing its advertising and marketing campaign across all platform. TBWA\RAAD is Nissan’s global advertising partner in the MENA region through a network of 14 offices including: Lebanon, UAE, KSA, Kuwait, Bahrain, Qatar, Oman, Jordan, Egypt, Algeria, Tunisia, and Morocco.


Rymco’s Chairman and General Manager, Sheikh Fayez Rasamny, stated that all the advertising campaigns of Nissan’s new models were executed by TBWA\RAAD which proactively helped spread Nissan’s brand. Our partnership with the agency has sustained through the year, and we are confident that we have chosen the ideal partner to help us achieve our ambitions


TBWA\RAAD’s prolonged experience in the advertising industry in promoting Nissan’s lineup, is not restricted to the Arab market but also extends to the United States, Japan, Europe, Australia and Africa. Moreover, TBWA\RAAD always strives to recruit the finest talent in the region.


Mr. Rasamny concluded that Lebanon will always thrive as the center of innovation and success in the Middle East.




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