Mitsubishi Motors MEA Participates at the 5th International Conference on Future Mobility

Dubai, United Arab Emirates, November 26, 2019: Mitsubishi Motors Middle East and Africa (MMMEA), will be taking part in the upcoming International Conference on Future Mobility, the region’s most eminent annual gathering of influential leaders in sustainable and intelligent mobility, as a silver sponsor of the exhibition, set to be held on 26-27 November, 2019, in Dubai.

“Mitsubishi Motors’ promise of “Drive Your Ambition” starts with our commitment toward the environment,” said Masahiko Takahashi, President at Mitsubishi Motors Middle East and Africa. “We are glad that with the launch of the Outlander PHEV we are providing the Middle East with an immediate sustainable mobility solution that will result in a better and cleaner tomorrow.”

“The International Conference on Future Mobility is an excellent platform for us to showcase Mitsubishi Motors’ futuristic and all-electric e-Evolution concept SUV which incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience.” he added.

The Mitsubishi Motors stand will showcase the Outlander PHEV – the world’s best-selling plug-in hybrid electric vehicle (PHEV) SUV which was recently launched in Middle East at the Dubai International Motor Show, alongside the all-electric high-performance Mitsubishi e-Evolution SUV concept.


Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies.

Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change.

Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers.

Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.


Related posts