Beirut, Lebanon: MINI Lebanon proudly participated in Beirut Design Week, the annual festival that brings together the best of Lebanese art, culture, design, and fashion.
As part of Beirut Design Week, MINI hosted its own eye-catching and uniquely designed stand that invited visitors to the art fair to discover the world of MINI and to join in with the brand’s 60th anniversary celebrations.
MINI’s attendance at the 8th edition of Beirut Design Week, which was held at locations across Lebanon’s capital, saw the brand’s heritage and its close connection to the worlds of art, design, and fashionfully embraced by the city’s creative community.
Always forward-thinking, innovative, and in tune with the latest trends ever since the first MINI motorcar was produced in the UK in 1959, MINI has long been a favourite among motorists who value individuality as much as mobility.
The theme of this year’s Beirut Design Week was ‘Design and Nostalgia’ – a perfect opportunity for MINI Lebanon to interact with the creative community and markthe brand’s long history and renowned impact on the world over the past six decades.
The MINI Lebanon stand was well received by guests and attendees at Beirut Design Week, who engaged with MINI staff to discover more about the automotive marque, its past and ambitious future.