The Cadillac XT4 marks the brand’s SUV model range expansion in the fastest-growing luxury segment
Beirut 3rd February 2019 – On a festive night held at the impressive Cadillac House in Badaro, IMPEX , the exclusive Cadillac dealer in Lebanon, launched the Cadillac model: the XT4, in the presence of Cadillac Middle East Executives, VIPs, clients, media representatives and brand’s aficionados.
Featuring Cadillac’s new 2.0L Turbo 237HP engine couple with a responsive 9-speed transmission and advanced technology, the XT4 delivers expressive design, confident performance and spacious accommodations. Developed on an exclusive compact SUV architecture, the XT4 marks Cadillac’s entry to the industry’s fastest-growing luxury segment. As one of Cadillac’s key regions in the world, Lebanon promises to be an ideal market for the all-new XT4.
Christian Soemmer, Managing Director, Cadillac Middle East said: “Following the regional debut of the 2019 Cadillac XT4 at SOLE DXB, the all-new compact SUV’s arrival in Lebanon sets high standards of innovation in one of the industry’s fastest growing segments.”
Soemmer continued, “A team of young designers were involved with the development of the XT4, who represent the heart of the target audience. The sophisticated SUV exterior and intelligently designed cabin will no doubt prove a hit amongst regional millennial consumers who expect daring bold designs and cutting-edge technology.” The cabin is exceptionally refined, with segment-leading rear-seat legroom and conveys boldness and strength with youthful athleticism.
Farid Homsi , Impex General Manager added “I am thrilled today to announce the launch of the exciting first ever XT4 which satisfies the needs and wants of the Lebanese roads & consumers. We are confident that we can appeal to a young and dynamic new market of the fast growing compact SUV”
The all-new compact SUV represents Cadillac’s 10-year expansion plan and shift in direction. Starting with the first-ever XT4, Cadillac will bring six new models to market in the space of two and a half years.