Hyundai Announces Moniker for All-New 2020 Crossover Utility Vehicle: Hyundai Venue

  • Venue is Hyundai’s New Entry Crossover Utility Vehicle for Urban Entrepreneurs
  • Global Reveal at NYIAS Featuring “Augmented Reality” Livestream

April 3, 2019 Hyundai announced the name of its all-new 2020 CUV: Hyundai Venue. The new entry CUV name references a ‘place’ where people want to be seen, or in this case, inside the vehicle. The Venue symbolizes a trendy, unique style, perfect for Hyundai’s newest and smallest CUV.

Hyundai’s naming theme for CUVs has typically been a city or place. Venue embodies the characteristics of ‘the place to be’, en route to the final destination, wherever that may be.

Global media will see the Venue for the first time at the New York International Auto Show on April 17. The global reveal will incorporate an innovative Augmented Reality (AR) element. Augmented Reality is an interactive experience of a real-world scenario including computer-generated or augmented objects through simulation, without the need for virtual-reality goggles or glasses. Viewers at home can experience the perceptually-enriched experience at the following link: https://www.hyundaiusa.com/ at 10:45 a.m. ET.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. In 2018 the company revealed its new design philosophy ‘Sensuous Sportiness’, which will be embodied by all upcoming Hyundai vehicles.

 

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