GENESIS PREPARES TO LAUNCH THE NEW GENESIS G70 IN THE MIDDLE EAST & AFRICA REGION, EFFECTING FULL ALIGNMENT OF “ATHLETIC ELEGANCE” INSPIRED LUXURY VEHICLES

– The new Genesis G70 strengthens Genesis brand identity, aligning all existing models with current Athletic Elegance design philosophy

– Enhances existing market-proven driving performance credentials and leading safety features

– Driver-centered interior and 10.25-inch infotainment system upgrades user experience

Dubai, United Arab Emirates, March 24, 2021: Genesis Middle East & Africa HQs today revealed that The new Genesis G70 will be launching for customers in the region soon.

Launched originally in 2017, the luxury sports sedan has an athletic design, dynamic driving performance and leading safety features. It attracted such achievements as the 2018 Good Design Award (Transportation Design Division), 2019 North American Car of the Year and Top Safety Pick+ recognition from the U.S. Insurance Institute for Highway Safety (IIHS).

The new Genesis G70 features enhancements which focus on an athletic exterior design evolution, a driver-centered interior and state-of-the-art technology update leveraging features found within the Genesis lineup.

The signature crest grille set even lower than the Quad Lamps which spread outward evokes a sprinter’s pre-race posture and highlights the new Genesis G70’s position, as the most athletic sports sedan by Genesis.

In profile, side air extractors optimized for efficiency, show a form-follows-function mentality while the sensuous surface around the front wheels expresses the powerful muscles of a sports sedan.

Rearward, Quad Lamp taillights inspired by the soaring wings of the Genesis logo, clearly identifies with a distinctive Genesis aesthetic. The full width G-Matrix mesh and body colored diffusers surround the oval exhaust tips add finishing touches to the exterior design.

The interior leverages a driver-centered architecture resembling a fighter jet cockpit and adds the latest connectivity specifications.

A launch date for The new Genesis G70 in the Middle East & Africa will be announced soon, customers can find out more by visiting www.genesis.com/middleeast

About Genesis

As a design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including the G70, the flagship G90 and The All-new G80 midsize luxury sedan, as well as The First SUV, GV80. With Genesis Motor distributors based throughout the Middle East and Africa region, Genesis will be opening dedicated standalone showrooms in the region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com/middleeast

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