13 November 2019, Dubai UAE: Artificial intelligence, automation and electrification – is no longer the stuff of science fiction movies. At the Dubai International Motor show this year, Nissan hosted a group of curious school kids to showcase how the future of mobility is closer to today’s reality than they think.
The brand demonstrated to future drivers from various schools around the UAE, how cars are designed, manufactured and sold across the world. More interestingly, the automotive brand left students awestruck as they experienced Nissan’s Energy Corner – a unique concept where you generate energy through physical activity such as jumping or pedaling and exchange that energy for a delicious cup of hot chocolate with their face or their favorite car printed on foam.
Taking the initiative to educate future generations about the importance of building a zero-emissions future, Nissan demonstrates how sustainability is something that everyone needs to be involved in and affects all our lives, every day.
Thierry Sabbagh, Managing Director Nissan Middle East said “Our pay with energy corner is the perfect way to showcase curious minds, how we can potentially revolutionize the way in which energy is generated and utilized. We want to allow visitors to experience for themselves how new technologies can benefit their lives today, as well as help improve the lives of future generations. On our stand today, we hope we have inspired these students to join Nissan’s electric revolution.”
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.