Bridgestone launches tyre to master all weather conditions in Lebanon

The Weather Control A005 tyre, developed to deliver exceptional performance in all seasons.

Beirut, Lebanon, 16 September 2019: Bridgestone has announced that its Weather Control A005 tyre is now available nationwide in Lebanon. Key stakeholders within the Lebanese automotive community were able to get a glimpse of the all new tyre and its spectacular features at an event hosted by Bridgestone and Ahmad El Sawi Zantout Establishments, the exclusive distributor of Bridgestone in Lebanon. 

“The Weather Control A005 is designed to keep you going no matter what. It offers excellent control in all road conditions, be it either on the highway or in the city in any weather.” said Berna Akinci, Head of Marketing at Bridgestone Middle East and Africa. “In order to make this tyre a reality, Bridgestone conducted extensive research on the needs and expectations of drivers. The research revealed that in addition to requiring tyres that are capable of handling different kinds of weather conditions, safety in wet conditions was a top priority. As a result, the Weather Control A005 tyre was developed with industry leading technology which will meet drivers’ safety and control needs in all weather conditions”.

The tyre is also engineered to provide outstanding wet and excellent responsiveness in wintery conditions. The high silica tread compound features Bridgestone’s “Nano Pro-Tech” technology, which works in the compound at a molecular level to strengthen the bond between the silica and rubber, guaranteeing exceptional grip, wear and fuel efficiency.

“We’ve had a long and successful partnership with Bridgestone of over 50 years, and we’re thrilled to be able to introduce the Bridgestone Weather Control A005 tyre to our customers in Lebanon,” said Mr. Mazen Zantout, Vice President – Ahmad El-Sawi Zantout Ests. Co. “The tyre will provide drivers with unparalleled levels of control in any weather and will certainly make for a safer ride whether tackling heat, rain or snow.”

About Bridgestone in Europe, Middle East and Africa

We’re the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we’ve been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with the most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

About Bridgestone Middle East & Africa FZE:

Bridgestone Middle East & Africa FZE, based in Jebel Ali Free Zone, is a regional subsidiary of the Bridgestone Corporation. This physical presence in the region allows the company to understand the needs of its customers, to react speedily to market trends and to proactively engage with communities on issues including environmental awareness and road safety.

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