Bora turns 50: Maserati’s most rock-and-roll model, by the hand of Giorgetto Giugiaro

Modena, March 11th 2021 – 1971: The Golden Year of rock, dominated by artists such as David Bowie, Led Zeppelin and Pink Floyd, was also the year the Maserati Bora was born. The car, characterized by sleek, tapered lines with a futuristic and profoundly “rock and roll” soul, debuted 50 years ago today at the Geneva Motor Show.

The influence of the Maserati Bora winds its way through the history of the brand up to the present day and the dawn of the latest chapter in the story of the Trident. As the first Maserati road car featuring a mid-rear engine, Bora set the path towards the future and to this day still shares key characteristics with all Maserati models: exclusivity, sportiness and design.

Following the trend that had already revolutionised Formula 1 racing cars over previous years, Maserati asked Giorgetto Giugiaro of Italdesign to come up with a mid-mounted rear engine sports car with enhanced performance, design, comfort and safety. Bora’s silhouette highlights the car’s pure aerodynamic and sporty soul, mixed with elegant detailing. One of the many distinctive features of this car are the retractable headlights to prevent aerodynamic drag.

The Bora had a top speed of over 280 km/h, ensuring great driving pleasure thanks to the engine’s exceptionally agile response.

The car’s engineering design was the work of Giulio Alfieri, while the aerodynamics and styling were by Giorgetto Giugiaro. Bora was a trend-setting, streamlined car with a futuristic mind-set a perfect iconic for the rock-and-roll spirit of the ‘70s.

Maserati S.p.A.

Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.


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