BMW can look back on a highly successful 2018 yielding an impressive haul of awards and accolades. Over the course of the past year, vehicles from BMW have managed to win over not just automotive journalists and experts from around the world, but also the readers of motoring magazines, market researchers and IT insiders. What’s more, the award winners distinguished themselves in areas ranging from product quality and design to technical innovation, intelligent connectivity and sustainability.
BMW picked up two of the world’s most coveted honours in the process, with the title of World Performance Car going to the BMW M5 and the International Engine of the Year award bestowed on the BMW i8 for the fourth year in succession. The string of successes racked up by the super-sporty BMW M models, which topped the podium on several occasions, provided further good news. And the premium carmaker also took home a hat-trick of wins as the most innovative brand in the premium segment.
Following on from the triumphs of the previous 12 months, 2018 turned out to be another highly successful year for the BMW 5 Series models, both in Germany and internationally. The awards for the 5 Series included Best Car in the upper mid-size category from German motoring magazine auto motor und sport. In the Auto Trophy – World’s Best Cars awards, the 5 Series again received the most votes in the executive category from readers of Auto Zeitung magazine.
Vehicles from BMW also continually set new standards for their outstanding quality of design. A string of awards presented to the Munich-based manufacturer during 2018 in recognition of its design achievements confirmed as much. No fewer than five cars from BMW received an iF Design Award 2018, one of the most prestigious seals of approval for design excellence.
The list of award winners comprised the BMW M5, BMW 6 Series Gran Turismo, BMW X2, BMW X3 and BMW i3s. The readers of Auto Zeitung also delivered a resounding verdict in the Auto Trophy – World’s Best Cars awards, picking the BMW brand as their clear favorite in the category Best Design.
Finally, the BMW brand’s capacity for innovation enjoyed multiple endorsements from independent experts. The Center of Automotive Management (CAM) and PricewaterhouseCoopers (PwC) bestowed the title of Most Innovative Premium Brand on BMW, making it the overall winner of the Automotive Innovations Award. The brand picked up further prizes in the Vehicle Concepts/Body and Interface/Connectivity categories in recognition of its innovative talents.