Audi Lebanon Customers Melt the Ice in Sweden

Beirut, February 1, 2019 – Ets. F.A. Kettaneh, the exclusive distributor of Audi cars in Lebanon, organized an adventure for 20 of their loyal customers to take part in an unforgettable and exciting journey with the Audi Ice Driving Experience, behind the wheel of the high performance Audi RS4 Avant in Arvidsjaur, Sweden.

Audi Lebanon VIP customers discovered the sheer magic of ice and snow, while savoring every single moment. They mastered every challenge of the winding ice circuit calmly and confidently. Long, sweeping sections were followed by series of tighter turns, each a joy to drive. To masterfully completing a kilometer-long course, then powering off again for another lap.

Christian Nehme –General Manager of Audi said: “Our customers upgraded their driving skills and learned to deploy the phenomenal capabilities of quattro drive to ever greater effect on the icy surface, giving them the taste of driving pleasure at its purest.”

The extraordinary journey came to an end with a surprise to all participants where they got the chance to give it a spin with the all new Audi e-tron; the first purely electric SUV from Audi; on ice where they tested the pure Audi performance without compromise.

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2018, the Audi Group delivered to customers about 1.812 million automobiles of the Audi brand. In the2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 & S3, A4 and S4, the A5/S5 Coupe Sportback and Cabriolet and RS 5 Coupe and Sportback, the A6, A7, A8, A8 L, the Audi Q3, Q5 & SQ5, Q7 and Q8, the Audi R8 Coupe, R8 Coupe V10 plus as well as the R8 V10 Spyder.