Al Fahim Group and Groupe PSA collaborate to launch Opel in Dubai and Northern Emirates

  • Al Fahim group aims to extend their footprint in the UAE by acquiring distribution of Opel cars
  • Opel brand delivers great value with bold styling, enhanced safety and smarter convenience features

Middle East – 8 April 2020: Al Fahim Group, one of UAE’s most successful family businesses, recently held a signing ceremony with Groupe PSA to collaborate and deliver on the joint vision of business expansion and growth by acquiring the exclusive distribution of Opel vehicles in Dubai and the Northern Emirates. The deal reiterated the company’s commitment to enhance innovation and technology and boost the economy through job creation here in the UAE.

The Distributor Agreement was signed in the presence of Ahmed Abdul Jalil Al Fahim, Chairman of Al Fahim Group and Rakesh Nair, Groupe PSA Managing Director GCC region. Al Fahim Group announced the opening of their first Dubai showroom in April, showcasing the Opel Astra, the Crossland X and the Grandland X, the Zafira Life and very soon the Corsa, along with a service and repair center at Al Quoz. Opel’s brand values “German, exciting and approachable” will form the core of customer service for Al Fahim to focus on regional expansion and growth and target a gradually increasing market share. The company also aims to open two more showrooms and two new service showrooms in the next five years.

“With our continued commitment to deliver sustainable growth through superior quality, we are proud to collaborate with Groupe PSA, seeking to surpass customer expectations by offering a state-of-the-art showroom presenting Germany’s popular Opel brand. Bringing the car brand to the region is part of our business plan and plays a fundamental role for the development of the country’s progressive economy and to harness its assets to deliver on a clearly defined mission. Opel is positioned to offer our customers comfort, German engineering and fun-to-drive and efficient models of the highest quality that are affordable. Through such initiatives, we aim to continuously present the best and most convenient offerings to our customers further strengthening the automotive sector. We believe in strength of our cooperation and we are looking forward to see more of these German vehicles on the streets of UAE,” commented Ahmed Abdul Jalil Al Fahim.

Commenting on the news, Rakesh Nair said, “Our focus has always been on customer satisfaction. Indeed, Groupe PSA’s ‘Push to Pass’ strategy over recent years has been a customer-driven revolution. This partnership with Al Fahim Group will help take Opel to great success in the region, while offering world class customer service.” He added, “This partnership is the first step towards strengthening the Opel brand in the region, to become the powerhouse it can be. The German brand is beloved by a core audience here in the region. Along with our partners, we are dedicated to expanding this circle of fans.”

 “The GCC markets are very interesting markets for Opel. Obviously, being a German brand is a major advantage when entering these markets because German engineering is also synonymous with quality in this region. Our top priority in Dubai as anywhere else in the world is profitable growth with a high level of customer satisfaction,” said William Mott, Director International Operations Opel Automobile GmbH.

An extensive export offensive is a key pillar of Opel’s company plan PACE! that ensures sustainable profitability for the company. The plan includes the clear goal of achieving 10 percent of sales in markets outside of the traditional core European markets by the mid-2020s. To this end, Opel is strengthening its presence in international markets with new and renowned partners. In addition, the carmaker will enter 20 new export markets by 2022. Recent examples include the comeback in Russia or the upcoming market entries in Colombia, Ecuador and Japan.

About Al Fahim:

ALFAHIM Group is one of the UAE’s most successful family businesses established in 1958 by the visionary late founder, Abdul Jalil Al Fahim. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy and continues to harness its assets to deliver on a clearly defined mission. As a leading sustainable group of companies growing parallel with the country’s advancement, ALFAHIM Group believes in creating prosperity for future generations across multiple industries.

Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the Group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy. For more details visit: https://www.alfahim.com/

About Opel

Opel is one of the largest European car manufacturers and was founded by Adam Opel in Rüsselsheim, Germany, in 1862. The company started building automobiles in 1899. Opel has been part of the Groupe PSA since August 2017. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe selling over one million vehicles in 2018. Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all European passenger car models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel aims to become sustainably profitable, global and electric.

About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

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