Advertising bulletins

PRCA MENA Awards and Digital Awards are open for entries

PRCA MENA Awards and Digital Awards are open for entries

Dubai, UAE – 14 September 2021: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both Awards programmes celebrate ground-breaking work and talent, recognising those that cut through the noise

Alfi and Lemma to Collaborate on DOOH Advertising Business Development

Joint projects underway at Denver International Airport and Indira Gandhi International Airport in New Delhi, India Lemma installed base of 150,000 screens in 15 countries with 10 billion impressions monthly August 25, 2021 — Alfi, Inc. (Nasdaq: ALF) (“Alfi” or “the Company”), an AI enterprise SaaS platform company, today announced the signing of a letter

Alfi Study Predicts Programmatic Advertising Spending to Increase

27th July 2021 The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi (Nasdaq: ALF), an AI enterprise SaaS advertising platform. Responses revealed that 49% of senior advertising executives

Salesforce Debuts Advertising Sales Management for Media Cloud to Automate Ad Sales and Improve Campaign Performance for Publishers

DUBAI, United Arab Emirates — 15 July 2021 — Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive

FINYAL MEDIA AND MIS GULF IN EXCLUSIVE PARTNERSHIP TO BRING PODCASTS TO BRANDS

The first of its kind partnership in the region will offer podcast brand solutions to the marketing community MIS Gulf will have exclusive rights over Finyal Media’s podcast media sales in MENA Dubai, United Arab Emirates, 7 June 2021: Finyal Media, a regional podcast network that focuses on storytelling podcasts across MENA, has formed an

IAA Café Chat: a Networking Opportunity with Professionals

IAA Lebanon launched its first “IAA Café Chat” on June 1st, 2021, with award-winning guest Mr. Walid Kanaan, Chief Creative Officer at TBWA/RAAD. The online session titled “What Makes a Creative Mind” started with an opening note by Mr. Joe Ayache, president of IAA Lebanon, explaining about this initiative. On another hand, Mr. Kanaan enriched

Memac Ogilvy names Till Hohmann as Chief Creative Officer for MENA

— Globally recognized Hohmann will oversee the region’s creative offering across Memac Ogilvy’s five core capabilities. — Till returns to Memac Ogilvy having led the group to being recognized as the region’s number one creative agency by Dubai Lynx in 2010. — Hohmann brings experience from leading markets, including London, Munich, Singapore, and others. June

Publicis Groupe appoints Bassel Kakish as Chief Executive Officer, Middle East & Turkey

Publicis Groupe, April 26, 2021 – Dubai – Publicis Groupe today announced that effective immediately, Bassel Kakish is promoted as Chief Executive Officer, Publicis Groupe Middle East & Turkey. He will continue to be based in Dubai and report to Raja Trad, Executive Chairman, Publicis Groupe Middle East & Turkey. In his new role, Bassel

LIONS publishes agenda for March LIONS Live

Cannes Lions announces 2021 jury members Highest ever representation from global brands, platforms, entertainment and technology companies brings breadth of expertise to the Lions awards. For the first time, the number of female jurors reaches 51%  12 April 2021 – Cannes Lions has today announced its jury line-up of global experts selected to award the

“Unleash your creativity” 2021

Organized by Fernand Hosri Group, “Unleash your creativity” the annual interuniversity competition has amplified the challenge for 2021. After 5 successful years they have lifted the bar in this 6th edition. Still in the aim at gaining Lebanese young talents national and international recognition and experience. Business, Marketing, and Advertising students from 7 participating universities

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