Wild Discovery signs its first franchise agreement to cover Tripoli in Lebanon


Wild Discovery Travel and Tourism has announced the launching of its franchise strategic development program to complete its existing network of self-owned travel agencies in Lebanon.

With this first ever franchise model in Lebanon, Wild Discovery remains the first tourism brand to give such development opportunities in the market. The agreement signature occurred on Friday October 7th 2016 at Wild Discovery Head office in Beirut and gathered Mr. Sandro J. Saadé, CEO and Mr. Zaher Nachabe, franchisee for a new branch to be opened in the heart of the city of Tripoli (Northern Lebanon) by end of the year 2016. This first agreement marks the beginning of a series of openings to happen soon throughout Lebanon and the GCC markets.

Sandro J. Saadé declared “With a quality based model to serve the travel needs of everyone, Wild Discovery has decided to go onto a Franchise growth model to cover more regions in Lebanon and in a shorten period of time. We will keep on opening our own branches but will opt for franchising to enter and better perform in specific regions whereby franchisees have their own networks and connections.”

Established in 1997, Wild Discovery, the travel and tourism subsidiary of Johnny R. Saadé Holdings, is one of the most dynamic and fastest-growing travel networks across the Middle East. With a total of 12 branches in Lebanon, Syria and Dubai, Wild Discovery offers high quality travel products and services to individuals, groups and corporate clients.