Beirut – October 2018:
This Halloween was nothing short of spookylicious for Dunkin’ Lebanon, as it borrowed festive costumes from three of its coffee-serving friends in a specially crafted series of social media posts for the occasion.
From mermaid crowns to bunny ears, Dunkin’ Lebanon surely did not cut down on accessories, customizing each of the costumes to fit its revamped design identity.
Unfolding as a 9-post grid of three puzzles on Instagram, the playful campaign comes in line with the brand’s mission to spread fun and happiness as part of its ongoing 20th anniversary celebrations.
At Dunkin’ Lebanon, we don’t settle for boring! And playing dress-up was such a cool way for us to crown a year full of events, news and activities.
Stay tuned as Lebanon continues to run on Dunkin’, one coffee at a time!
About Dunkin’ Lebanon
Dunkin’ Lebanon was the first to introduce donuts and filtered coffee to the Lebanese society. According to a survey conducted by PARC (Pan Arab Research Center), Dunkin’ Donuts Lebanon has proved to be the top coffee shop and hang out place for people of most age groups for three consecutive years.
Dunkin’ Lebanon opened its first branch in 1998 on Zalka highway and has been the most loved hangout place for the young and the young at heart ever since! 18 years later, with 30 different points of sales, Dunkin’ is still the favorite coffee shop in Lebanon.
Our coffee shops feature the brand’s wide range of delicious coffees and espresso-based beverages, Coolatta® cold drinks, tea, a wide variety of donuts (35 types in Lebanon), muffins, croissants, diet snacks, sandwiches, salads as well as an array of bagels, and other baked goods; all served in a friendly, young and trendy environment.
Dunkin’ Lebanon received many awards from Dunkin’ corporate: gold award for best licensee worldwide, leader in brand building, the pathfinder award [given to organizations that have made difference in Dunkin’] and the last one being the Marketing Excellence Award for two consecutive years 2015 and 2016; proving that even if Lebanon is small, we can still make an impact!
About Dunkin’
Dunkin’ is the world’s leading baked goods and coffee chain, serving more than 3 million customers each and every day. True to their name, they offer 50+ varieties of donuts and dozens of premium beverages, bagels, breakfast sandwiches and other baked goods.
In 1950, Bill Rosenberg opened the first Dunkin’ Donuts shop in Quincy, MA. Just five years later, a franchise legacy was born with more than 11,300 Dunkin’ restaurants worldwide – that’s over 8,500 restaurants in 41 states across the U.S.A. and over 3,200 international restaurants across 36 countries!