Tag Archives: BMW


Sixty years, 502 cars: Bassoul-Heneine sal 4 Series success story

Sixty years, 502 cars: Bassoul-Heneine sal 4 Series success story

Beirut – BMW’s long-standing importer in the world, Bassoul-Heneine sal is capping off 2016 with a strong showing in the sedan market segment in Lebanon, with sales of over 502 cars from the BMW 4 Series since its launch in the country in 2014. The BMW 4 Series features three distinctive models – BMW 4


BMW X4 M40i Steers Performance to Greater Heights

The all-new BMW X4 M40i has joined the ranks of high-performance sporty automobiles at BMW Group showrooms across the Middle East. The new BMW M model is a premium crossover that brings together the capabilities of performance and sports utility automobiles to deliver excellent driving dynamics, instinctive responses and a premium look. The debut vehicle

Groundbreaking BMW Group Plant Mexico

BMW Group celebrates ground-breaking for new plant in Mexico

BMW Group’s innovation signals the start of construction of the new BMW Group plant in Mexico. Guests attending the official ceremony in San Luis Potosí included Rogelio Garza Garza, Undersecretary of Industry and Commerce at the Mexican Ministry of Economics; Dr. Juan Manuel Carreras López, Governor of the state of San Luis Potosí; Oliver Zipse,


“Official Car of MotoGP™”: BMW M starts the 2016 season with the new BMW M2 MotoGP Safety Car. The new BMW M2 Coupé makes its debut as the MotoGP Safety Car in Qatar – BMW M Division starts its 18th year in a row as partner of MotoGP organizer Dorna Sports.

Spearheaded by the new BMW M2 MotoGP Safety Car, the official BMW M fleet made its first appearance of the 2016 MotoGP World Championship in March, which kicked off with the Qatar Grand Prix at the “Losail International Circuit” in Doha. This year marks BMW M’s 18th season as “Official Car of MotoGP”. BMW’s successful

BMW Contemporary A

BMW launches BMW Contemporary to unite and showcase Middle East artists and collectors

The BMW Group is expanding its support of contemporary Art and Culture in the Middle East with the launch of BMW Contemporary, an exclusive initiative that aims to strengthen intercultural dialogues and spark curiosity and imagination.   BMW Contemporary will unite artists and collectors from across the region to meet, discuss and share their bespoke collections


Bassoul Heneine sal achieves biggest individual growth for BMW Group Middle East in 2015

42% sales increase over previous year 959 BMW and MINI vehicles delivered to customers   Beirut – Bassoul-Heneine sal, BMW Group’s oldest importer in the world, ended 2015 with an impressive 42% sales increase compared to the previous year, delivering 959 BMW and MINI vehicles to their customers, representing the biggest individual market growth for

30 Years of BMW All Wheel Drive

30 Years of BMW All Wheel Drive

BMW has been offering all-wheel-drive models for the past 30 years. From the start, one of the objectives was to improve cornering dynamics. That is why BMW’s all-wheel-drive system started out in life as an option confined to specific models – the first of which, perhaps not surprisingly, was a BMW 3 Series Sedan. This