Beirut, Lebanon 19 March 2019: Never one to shy away from its archive styles, today, Reebok Classic introduces the Aztrek ‘93 in its bold new colorways. Inspired by the vibrant and youthful energy of the era, it resurfaces with new designs and tech to reestablish itself as the true chunky runner.
The Aztrek effortlessly blends a ‘90s attitude with authentic performance, while offering a generous ride height and Reebok’s Hexalite tech in the heels. As an innovative running sneaker ahead of its time, the Aztrek was instantly considered a pioneer in the space. 25 years later, the unique design is being brought back for those looking to express themselves in authentic style.
Celebrating the Aztrek and the iconic decade, Reebok brings a double dose of rap royalty with ambassadors Cardi B as well as Future and his alter ego Hndrxx.
Queen of Rap, who was the first solo woman to ever win Best Rap Album at The Grammys, Cardi reps the all-new burnt orange Aztrek sneaker, in her first campaign for Reebok. Fitting perfectly with the brand’s heritage of nonconformity and self-expression, the partnership makes for the perfect pair – 100% authentic and original.
“I’d rather regret my own mistake than put the blame on somebody else. I don’t care if I messed up. Oh well. Better them be mad at me than be mad at you. I make my own choices.” – Cardi B
“Everything that I’ve been through in the Bronx is what I rap about. Want to know why? Because that’s my experience. The way I talk. My lingo. I am where I’m from.” – Cardi B
No matter if he’s Future or Hndrxx, the rapper’s bold ethos and daring energy never falters. Much like the Aztrek, Future has always sought a different path in life, choosing to express his dual-identity through music and distinct style. Future is an artist that has become an icon on his own terms in the music industry, unapologetic and forging his own path forward. He owns who he is.
“Hndrxx’s style is more over the top and unexpected. While Future himself, on the other hand, is tougher and more direct with his style choices.” – Future
“Sometimes people grow up thinking one thing and then life takes turns you never thought it would take. You become someone else. Learning more about yourself and your surroundings that’s the beauty of living life and learning and wanting to grow. Together it’s the complete package. It’s time to bridge the gap.” – Future
In the region, reviving the Aztrek runner marks an iconic start to Reebok’s ‘90s movement honouring an era that was filled with unapologetic boldness and unprecedented style… stay tuned!