Victoria’s Secret- ABC Achrafieh


The store will feature a wide assortment of the brand’s
signature bras, panties and sleepwear. Bras will be
merchandised by style making intimates shopping easier.
The Bra Salon will feature the beautiful and feminine
lingerie collections that Victoria’s Secret (VS) is known for.
The full line of popular prestige fragrances such as Victoria’s
Secret Bombshell, Dream Angels Heavenly and Victoria’s
Secret Angel are all available along with VS Fantasies body
care & PINK beauty products.
The store will also feature Victoria’s Secret PINK–a
collegiate-inspired collection of “irty and colorful bras,
panties and loungewear targeting university-aged women.
The store design takes glamour and sophistication to a
whole new level. !e facade takes a modern approach with
an eye-catching pink storefront while the interior takes a
cue from residential design in both feel and scale including
over-sized custom chandeliers and lingerie-inspired
detailing. !e front of the store is dark and dramatic with
a gallery of timeless black and white Supermodel imagery
while the rear of the store transforms into a bright, playful
area with shocking pink accents dominated by huge video
screens playing iconic footage from the Victoria’s Secret
Fashion Show.
The store also offers an intimate and glamorous fitting
experience – including seating areas with custom
VS-branded furniture, “flocked pink and velvet finishes
and signature fragrance testers, some even located in the
fitting rooms.
Highly trained Bra Specialists will be on hand to help
customers and their perfect fit and each uniquely designed
$tting room will have a call button for assistance.
Victoria’s Secret is the leading specialty retailer of lingerie
and beauty products with modern fashion-inspired
collections, prestige fragrances, celebrated Supermodels and
world-famous runway shows. A business of L Brands (NYSE:LB),
its more than 1,000 Victoria’s Secret Lingerie
and Beauty stores, and the
catalogue allow customers to shop the brand anywhere
and anytime.
ABC Achrafieh Mall,
Alfred Nakkache street,
Achrafieh, Beirut
Monday – Sunday: 10am-10pm
For more information, please contact:
Evgenia Arushanova / /
+971 50 8778365

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