- The refreshing sugar-free water range comes in strawberry and lemon & lime flavors
- Touch of Fruits range is available across major retail outlets, hotels, restaurants and cafes in 50cl bottles
Beirut, Lebanon, April 17, 2018 – Volvic Natural Mineral Water has introduced its new sugar-free flavored water range called Touch of Fruits in Lebanon. The latest addition to the family remains true to Volvic’s essence and values as it offers still natural mineral water drink with natural flavorings.
Offered in strawberry and lemon & lime flavors, the range serves as a refreshingly fruity way to stay hydrated throughout the day.
“While more and more consumers are trying to cut down their sugar intake, we wanted to offer them an alternative to the available options in the market,” said Mahmoud Gawad, Middle East Marketing & Sales Development Manager for Volvic International brand of Danone. “This is where our Volvic Touch of Fruits sugar-free range comes into play, as a sugar-free fruity hydration substitute to unhealthy drinks.”
The bottled water market is expected to witness rapid growth fueled by strong demand for clean, flavored and hygienic drinking water due to the rising concern regarding health & wellness. Here comes our role to cater to the needs of all consumers trying to commit to healthier lifestyles by presenting a natural flavored mineral water to them.”, Gawad added.
Available now in 50cl bottle format, the Touch of Fruits range with strawberry and lemon & lime flavors can be found across major retail outlets, hotels, restaurants and cafes in Lebanon.
About Volvic Natural water
Volvic Natural Mineral Water comes from one of the biggest and oldest preserved ecosystems in central France: The Volcanoes Regional Natural Park of Auvergne. A rich territory of forest and moors, home to variety of flora and fauna.
Volvic water is Naturally Protected from any kind of pollution. The water takes 5 years to filter through 6 layers of volcanic rocks to get its pure, unique taste and composition before it is bottled under strict supervision in a highly sanitary bottling facility after emerging from its protected source. Free from the incline of the outside world, Volvic’s constant and specific mineral composition comes from its highly protected geological origin. Volvic natural mineral water is balanced in mineral content which can be drunk by all of us and is suitable even for the most sensitive amongst us.
Volvic Natural Mineral Water is a brand of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible.
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