11h July, 2018: Bassoul-Heneine Sal, the exclusive authorized dealer of Rolls-Royce Motor Cars in Lebanon, has officially launched the Rolls-Royce Cullinan.
VIP customers and distinguished guests were introduced to the luxury SUV at a glamorous event held at the historic Sursock Palace in the heart of Beirut.
The most eagerly awaited car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time, Cullinan is the world-famous carmaker’s long-awaited first step into the high-end SUV market.
At the prestigious and vibrant launch event, held by Bassoul-Heneine Sal, the vehicle was slowly unveiled to the audience from within a diamond-shaped mirrored dome.
The shimmering effect of the dome combined with the stunning and perfectly choreographed light and music show made for an awe-inspiring launch of Rolls-Royce’s newest automotive icon.
Cullinan has been designed and tested by a team of Rolls-Royce’s most dedicated and talented engineers.
The result of their years of hard work is a powerful, all terrain, high-bodied SUV that combines the specifications of luxury automotive travel with the necessities of off-roading.
Created to take any environment in its stride, Cullinan epitomizes the spirit of Rolls-Royce’s Effortless, Everywhere lifestyle.
The vehicle’s immense road presence and uncompromising stature is in response to the evolving demands of customers who desire a combination of superior comfort and performance.
The ultimate Effortless, Everywhere vehicle, Cullinan is equally at home tackling Lebanon’s rugged geography, from its soaring mountains, snowy highlands and beautiful valleys, as well its roads and highways.
Cullinan reveals a contemporary design touches, luxurious interior refinement and rugged capabilities that takes you wherever you dare to go.
Albert Bassoul, General Manager of Bassoul-Heneine said: “We are delighted to bring the Rolls-Royce Cullinan to our customers in Lebanon.
“Cullinan is the ultimate SUV. It represents a wonderful opportunity to broaden the Rolls-Royce customer base in Lebanon thanks to the diversity of its appeal, from family-focused comfort and luxury to a thrilling and prestigious driving experience.
César Habib, Rolls-Royce Motor Cars Regional Director, Middle East & Africa, said: “This new Rolls-Royce model is a fantastic addition to the luxury vehicle market in Lebanon and we expect it to be very popular with our customers who have specialized needs and requirements that are perfectly catered to in the SUV’s design, elegance and performance. Cullinan is an all-season car for Lebanon.”
Bassoul-Heneine sal is the exclusive dealer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.