Beirut, 14 June 2018.
Pikasso, a leading Out-Of-Home company in the Levant and North Africa today announced that it has entered the Ivory Coast market under the name of Pikasso Côte d’Ivoire sarl. The Group is now present in 8 countries.
Pikasso Côte d’Ivoire has won the advertising concession of the three malls of Prosuma Group in Abidjan, namely: Cap Sud, Cap Nord, and La Djibi, as well as the exclusive concession of Cosmos mall, developed by HC Capital Properties, which will open its doors in 2018.
Pikasso will deploy state-of-the-art inventory composed of large format full motion digital screens, 75” LCD screens fitted with all engagement tools as well as static and special displays.
The company is also preparing the imminent deployment of large formats in prime locations of Abidjan.
Abidjan is the economic capital of Ivory Coast, its largest city and its main urban center. It is also its most populated city with nearly 5 million inhabitants. The headquarters of the West African Common Stock Exchange (BRVM) is located in Abidjan, making it the main financial center of the Francophone West Africa.
Antonio Vincenti, CEO of Pikasso, said: “We are very proud to have been chosen by Prosuma for the advertising concession of their three malls, as well as by HC Capital Properties for their new mall Cosmos. This will allow us to launch our activity in Ivory Coast by bringing to the market the new concept of mall advertising.
With 30 malls under concession, Pikasso will offer brands and advertising agencies the opportunity to reach a much sought-after new audience of mid to high purchasing power individuals.
Our ambition is to contribute to the development of the OOH industry in Ivory Coast by bringing our know-how, our best practices and our qualitative client servicing.”
Pikasso is a leading Out-of-Home advertising company throughout the Levant (Lebanon, Jordan and Iraq), North Africa (Algeria and Tunisia), and West Africa (Mali and Ivory Coast).
With more than 13,000 advertising faces, 260 digital screens, and 65 exclusive concessions across 367 cities in 8 countries, and 450 highly qualified professionals, Pikasso places quality and innovation at the heart of its development.
Learn more about Pikasso: pikasso.com
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