Beirut, XX October 2018: Nina Abdel Malak collaborates with renowned director and video producer Richa Sarkis for one of her latest Huawei nova 3i video campaigns specifically highlighting the device’s big memory of 128GB.
Having previously worked together on the lyric videos of her latest album “Eza” for her YouTube channel, Nina and Richa both concurred promptly that the video campaign was to be shot in Tyre, Lebanon. Tyre constitutes Nina’s hometown, and given that this is the place where she grew up, the city held all of her past childhood memories.
The purpose of the video is to enhance the superstar’s memories for her to relive them, and recreate the past with its joyful sentiments. Nina points out during the video through her Voice Over that Huawei nova 3i’s is her biggest tool to hold all of her memories. She praises the smartphone’s big memory with its 128 GB of storage and explains to viewers that through the device’s resourceful memory, she is able to store anything she wants efficiently and retrieve any souvenir or sentiment from the past and make it alive again. Through her large phone memory, she relates her past to her present and recreates it at any given moment.
The video posted on her Instagram page is captioned “Relive your memories wherever you go! Carrying memories is easier with the Huawei nova 3i 128 GB storage.” The short clip surpassed an impressive 164,000 organic views on the artist’s official Instagram account.
Huawei nova 3i is also equipped with two front facing cameras of 24MP and 2MP, and two rear cameras of 16MP and 2MP, alongside the “Selfie Superstar” feature and an AI beautification algorithm. With ultimate AI quad-camera photography smartphone, Nina releases to her fans the vivid video with optimized visual quality.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands, number 79 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
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