Nike moves the world forward through sport


History shows that sport has the power to drive change, and it can help anyone with a body push beyond their perceived limitations.

Nike exists to serve athletes*. At Nike, that “*” signifies our belief that: If you have a body, you are an athlete. We want to celebrate, inspire and enable all athletes, from the elite to the everyday to better themselves through sport and movement.

Nike recognizes that sport does not always mean traditional competition. Sport is also about the beauty of movement, which helps build strength (physical, mental, emotional).

Together with our athletes, employees and partners, our goal is to raise our voices and use the power of sport to better ourselves and society.


Today’s kids are the least active generation with girls even less active than boys. We know that active girls are happier, healthier and more successful. Girls do better in school, and lower their risk for suicide and depression. Nike is committed to evening out the playing field and giving more women and children access to sport globally.

Girls are even less active than boys and face a number of barriers: They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies.

Many girls around the world are culturally discouraged from being physically active, and by age 14 girls are dropping out of sports at 2x the rate of boys.

While Nike has championed the female athlete for more than 40 years – from pioneering the first women’s marathon at the 1984 Games to our grassroots efforts around the world to get kids active – we have never been as focused on her as we are today.

Nike has a long history of empowering and enabling through sport. We believe in the power of sport as a catalyst to empower women and girls. Sport teaches women and girls to push past their sense of what’s possible, shut down fears, and take leaps no matter what stands in their way.

No one knows athletes like we do. And because of that, our goal is to serve each and every athlete through innovation, inspiration, experiences, and services. Nike is committed to delivering industry-leading products and services to all athletes to enable access to sport – from our NTC App that helps you work out any time; to the Nike Pro Hijab allowing all women to workout anywhere; to our plus size apparel collection to fit any body.

Our goal is to use sport to get more women and girls active.

Since 1988, we’ve pushed athletes to “Just Do It.” But this year, we brought an increasingly personal and more powerful local meaning to the iconic line from Russia to the Middle East.

Through Nike’s first Arabic language Ad, the launch of our extended plus size collection, and a powerful message to Russian girls – we hope to embolden and inspire more women to positively connect with each other and their own strength through the power of sport and movement.

Now, we want to make that message even more personal, and partner with women who are inspiring women and girls in new and different ways. From ballet to indoor skydiving; you are the voices who will help inspire the next generation of women.

All Nike products are crafter for performance, quality and durability. We also know when athletes look good, they perform better, so we don’t compromise on style.

In FA17, NikeWomen kicks off the start of collections – curated head to toe looks set to distinct color and materials stories. Nike Chrome Blush collection is inspired by the idea of men and machine, with this season’s color palette: new neutrals with high polish chrome elements.

Chrome blush collection is available in Wmns Training, Running and Sportswear, both apparel and footwear including the latest running innovation, Nike Air Vapormax.