NEW DELHI BOUTIQUE

New Dehli external partner Ethos boutique opening May2018

OFFICINE PANERAI OPENS ITS NEW BOUTIQUE IN DELHI New Delhi, May 2018: Officine Panerai, the Florentine luxury watchmaking company, announces the opening of its boutique in New Delhi, India at DLF Chanakya, the new luxury mall in the capital city. Panerai has partnered with Ethos, one of India’s leading luxury watch retailers, to deliver an exceptional retail experience for customers. The concept of the design and the materials used respect the philosophy and history of Officine Panerai. It features an area of 36 square metres, displaying the collections of the Florentine company to enthusiasts and collectors.

The renewed boutique remains consistent to the concept of interior design developed by Patricia Urquiola, the celebrated Spanish architect and designer, across all the Panerai boutiques worldwide. She has reinterpreted the aesthetic and technical codes of the watch house, respecting the identity of the brand with a timeless design: she has succeeded in respecting tradition with a look that is nonetheless modern and up-to-date, finding a genuine link between the past and the future. Inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage, the Spanish architect has used bronze, wood and a special corrugated glass, undulating and transparent, a clear reference to the world of the sea and ships, as are the brass lights and the sales counters with their details of wood. The boutique also features a large Wall Clock, a largescale version of Panerai’s iconic watch dial The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space. With the new boutique in New Delhi, Officine Panerai now has two boutiques in India.

The first boutique is located at the Taj Mahal Palace, Mumbai.wide. OFFICINE PANERAI NEW DELHI BOUTIQUE OFFICINE PANERAI NEW DELHI BOUTIQUE The Chanakya Mall, G-11, Ground Floor, Chanakyapuri, New Delhi, Delhi
OFFICINE PANERAI Founded in 1860 in Florence when it consisted of a boutique, a workshop and a watchmaking school, Officine Panerai was for years the supplier of precision instruments to the Italian Navy, in particular equipping the commando frogmen. The projects which were created at that time, including the Luminor and Radiomir watches, continued to be covered by military secrecy for many years, until the purchase of the brand by the Richemont Group in 1997 and the brand’s subsequent launch on the international market. Today, Officine Panerai develops and produces its own movements and watches – combining Italian design and history with Swiss craftsmanship – in its manufacture at Neuchâtel, and these are sold worldwide through an exclusive global network of authorized dealers, and in its own-brand boutiques throughout the world. https://www.panerai.com https://www.instagram.com/panerai/ https://www.facebook.com/PaneraiOfficial/ https://twitter.com/PaneraiOfficial @PaneraiOfficial
PATRICIA URQUIOLA Patricia Urquiola studied architecture and design at Madrid Polytechnic and Milan Polytechnic, graduating with Achille Castiglioni. She worked with Vico Magistretti and later head of design at Lissoni Associati, She has received the Gold Medal of the Arts and the Order of Isabel the Catholic by His Majesty The King of Spain Juan Carlos I. Her work is displayed in various museums and collections, such as MoMA in New York, Musée des Arts decoratifs in Paris, the Museum of Design in Munich, the Vitra Design Museum in Basel, The Design Museum in London, the Victoria & Albert Museum in London, the Stedelijk in Amsterdam and the Triennale Museum in Milan. She is the Art Director for Cassina. www.patriciaurquiola.com
ETHOS Founded in 2003, with its two retail brands Ethos and Ethos Summit – Luxury Watch Boutiques, Ethos currently operates 44 stores across 16 cities in India, ensuring an international watch buying experience for its customers. The stores include 9 mono-brand boutiques. The multi-brand stores include 3 airport stores and duty-free stores. The brand’s website Ethoswatches.com has emerged as Asia’s largest luxury watch platform for research and guidance. With over 10,000 watches from over 60 premium and luxury brands, the website attracts upwards of 1,000,000 visits per month. Ethoswatches.com is a unique online platform on which visitors can avail niche customer-oriented services including a highly specialized team of luxury watch consultants as well as The Watch Guide – an in-house digital magazine offering relevant and exclusive content for watch enthusiasts and collectors.

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