Shanghai, November 21st, 2017 ― It is that time of year, when the eyes of the world turn to the glittering finale of the greatest catwalk on earth. As has been customary almost every year since 2001, this year’s Victoria’s Secret Fashion Show, held in Shanghai, featured the 2017 Champagne Nights Fantasy Bra, designed exclusively by world-renowned luxury jeweler, Mouawad.
Stunning Brazilian Angel Lais Ribeiro, who has been a Victoria’s Secret model for years, sauntered down the runway in Mouawad’s bejeweled and elaborate creation, revealing her slender and shapely figure for the eager audience.
This is the first time Lais has been given the prestigious honor of wearing a Victoria’s Secret Fantasy Bra and follows in the footsteps of other top Supermodels who have sported the Mouawad Fantasy Bras over the years including Lily Aldridge, Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Selita Ebanks, Gisele Bündchen, Tyra Banks, Heidi Klum, and Karolina Kurkova.
For this year’s all-new design, Mouawad went all the way combining contrasting gemstones in an enchanting and timelessly glowing lingerie suite that pays tribute to beauty, love, and glamour, inspired by history’s most beautiful Greek goddesses.
Valued at US $2 million, the bra and matching belt took more than 350 hours of labor to be handset with nearly 6,000 white diamonds, yellow sapphires, and blue topazes totaling over 640 carat, all set in 18-karat yellow gold. Complementing the bedazzling lingerie suite is a matching bracelet and earrings, set with 75 carat of diamonds, sapphires, and topazes.
Victoria’s Secret super models, including Bella Hadid, Josephine Skriver, Romee Strijd, and Sui He to name a few, were also adorned with Mouawad’s exquisite Masterpieces, some of the world’s most awe-inspiring high jewelry. The jewelry sets, valued at US $20 million, were specifically selected to match the theme of the lingerie worn by each model.
Mouawad Jewelry has forged a solid partnership with Victoria’s Secret since 2001, and designed eleven Fantasy Bras since then, one of which ― the 2003 Very Sexy Fantasy Bra ― was awarded a Guinness World Record as the most expensive bra ever made. Mouawad Jewelry also adorned VS Angels on the runway time and time again during the yearly fashion show.
The Victoria’s Secret Fashion Show airs on November 29 at 11 am GMT on the CBS television network.
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, a privilege that grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Flower of Eternity Jewelry Coffer ― the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian brings his unique business acumen and creativity to the 127-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.