Since its official entry to the Lebanese market in September 2017, McLaren has proven to be the fastest-growing and best-selling supercar in Lebanon.
BEIRUT- August 13, 2018: According to data published by the Automotive Imports Association (AIA) of Lebanon, during the first half of 2018, McLaren has been ranked as the fastest-growing and overall best-selling brand in the sports and supercar segment with starting prices over and above $300,000. The British luxury sportscar and supercar maker thereby exceeded the sales of its well established supercar competitors for the first time in the Lebanese market since its official market entry in September 2017.
Mr. Fayez Rasamny, Chairman and CEO of RYMCO, McLaren’s official representative in Beirut, declared: “This is an astonishing result for McLaren Beirut, especially considering that the brand has only been operational in the market for a short period of time and under challenging economic conditions. McLaren is showing an extremely promising future in the sports and supercar segment.”
McLaren Beirut’s state of the art showroom was inaugurated in September 2017 in the presence of Mr. Mike Flewitt, McLaren Automotive’s Global CEO. The exclusive facility at 3 Beirut Towers in Downtown Beirut was carefully designed to McLaren’s exacting standards and showcases the full range of the McLaren models including the McLaren 720S, the McLaren Sports Series models 570S Coupe, Spider and GT, as well as the 600LT version of the Sports Series, which saw its debut at the recent Goodwood Festival of Speed.
McLaren Automotive had recently announced its ambitious, wide-ranging Track 25 business plan, which sets out a clear roadmap for future vehicles, production and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market. Between now and 2025, McLaren plans to launch 18 new models and derivatives and its range of sportscars and supercars is planned to be 100 per cent hybrid by 2025.
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
Launched in 2010, the company is now the largest part of the McLaren Group.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.
The McLaren Group is a global leader in luxury automotive andtechnology and comprises three businesses: Automotive, Racing and Applied Technologies.