Using state of the art technology, Lebanon’s spirits distributors plan on recycling and offering a beneficial product to the Lebanese community and environment
Beirut- Lebanon, December 2017: Under the patronage and presence of the Lebanese Minister of Tourism HE Avedis Guidanian, Diageo announced the launch of the “In Good Spirit – Bottle Recovery Program” (IGS-BRP) in partnership with “arcenciel and Development Inc.” at the Press Club, Furn El Cheback, on the 5th of December 2017.
The program is carried out in collaboration with and with the contribution of key wines and spirits distributors in Lebanon: G Bocti SAL, Est Antoine Massoud and Fattal Group; It gained the endorsement of the Ministry of Tourism and the Syndicate of Owners of Restaurants.
Mr. Avedis Guidanian praised the industry for this pioneering initiative that bring together both NGOs and the private sector, to further support and protect Lebanon’s hospitality and tourism sectors. “Lebanon is considered a prime tourism destination, where entertainment and hospitality are foundational to the wellbeing and prosperity of this sector which is a key pillar in the Lebanese economy; we do need initiatives like “In Good Spirit” designed to promote a positive attitude towards the spirits industry, preserve the environment and serve the community.”
George Rbeiz, General Manager Diageo Middle East & North Africa says, “ Since its establishment in 1997, Diageo has always supported local communities through the delivery of innovative sustainable development programs; Together with our industry partners are committed to continuous community support and truly believe in allocating the right resources and dedication to drive positive change.
The Lebanon Bottle Recovery Program (LBRP) initiative uses a robust innovative technology called Rejects of Glass and Plastic
(ROGP) developed by Development Inc. This technique transforms all types of plastics and glass rejects into a fused compound; the ingenious recycled material is then transformed into solid sheets that are molded into various elements used for building public amenities, construction, and design products. Spirits glass bottles are deposited in special bins designed for the purpose and then collected on daily basis by arcenciel.
The initiative also aims at promoting environmental and sustainable welfare to the community while encouraging companies, industries and consumers to follow the path. It is worth mentioning that the project will be expanded to other Mediterranean markets with the support of the European Union and the participation of various companies and innovation groups.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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About Fattal Group :
Founded in 1897 by Khalil Fares Fattal, Khalil Fattal et Fils company, which became Fattal Group later on, was developed through time to become one of the most important international high-end brand distributing agents in the Middle East and North Africa.
Fattal Group is present in Lebanon, Iraq, Jordan, United Arab Emirates, Egypt, Algeria and France. Having a one-of-a-kind expertise allowing it to progress in unstable markets, Fattal Group is mainly positioned on 8 lines of products, FMCG, fashion and beauty, care and health, electronics, office supplies and direct sales.
With more than 2500 employee in all the countries where it is present, an international high-end brand portfolio and an expertise developed throughout the years, Fattal Group has become a much-needed partner to gain millions of consumers in the MENA region.
About G Bocti SAL
Gabriel Bocti s.a.l is a 100% independent family-owned distribution company specialized in the food and beverage industry, that traces its origins back to 1967.
With more than 50 years of experience, we have the drive and the vision to help the food and beverage industry in Lebanon grow massively while constantly committing ourselves to delivering quality.
Our brands make us who we are and we have made it our mission to always select the best and most prestigious world leading brands to serve to our community. Many of these have been leaders in the industry for decades. Some of those leading brands include Elle& Vire, Regilait, Bonduelle, etc. in the food category and Stolichnaya, William Grants & Sons Portfolio, Laurent Perrier, Taittinger, etc. in the spirits category.
About Ets. Antoine Massoud SAL (EAM)
Established in 1934, Ets. Antoine Massoud SAL (EAM) is one of the exclusive distributors of many leading international and local food and beverage brands. EAM also owns The Malt Gallery, a one of its kind boutique dedicated to single malts, spirits, wines, and craft beers. Throughout the years EAM has managed to gain a leading position on the Lebanese alcohol market. EAM carries a diversified beverage portfolio with brands such as: Russian Standard, Gruppo Campari (Aperol, Campari, Bulldog Gin, Skyy Vodka), Jose Cuervo (Jose Cuervo, Bushmills), Arak Brun, Nikka Whisky, Whyte and Mackay (Dalmore and Jura) and many other international and local brands.