Cairo, Egypt – January 2019 – Ipsos, the global player in the research industry has appointed Yasser Omar, as Country Manager of its offices in Egypt, where it has been operating since 2006. Based out of the Ipsos new offices in Cairo, Yasser will be leading the business throughout the country and playing a key role in driving the company’s growth goals.
Yasser brings with him over 30 years of global research experience and international exposure in areas of FMCG, Customer Insights, Business Strategy, Brand Building & Innovation, P&L and Sales & Marketing.
Yasser started his career in 1986 with Nielsen followed by Unilever, but it was in 1994, when Yasser made his significant career move by joining PepsiCo International for almost 18 years. He started in Dubai where he was appointed as Research Director for the MENA region and Pakistan. In 2004, he relocated to USA as Strategy & Insights Director – Beverages – International Markets for PepsiCo and in 2008 he was promoted to Managing Director for Pepsi-Lipton Partnership in AMEA being based in UAE.
In 2012, he joined Exeed Vivartia Investments – Hayatna in Dubai as Regional Strategy & Marketing Director. In 2014, he relocated to Cairo where he joined YouGov as Egypt Managing Director and MENA Qualitative Head.
Yasser holds a Bachelor of Engineering, major in Architecture, 1986, King Abdul Aziz University, Jeddah, Saudi Arabia.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets and ranked third in the global research industry. Ipsos is listed on the Paris Stock Exchange since 1999.
With offices in 89 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research and survey management.
In the MENA region, Ipsos covers all Middle East and North Africa countries, since 1988, and is the leading research company. Ipsos researchers and specialized analysts in the MENA region are focused on providing clients with innovative solutions with high value-added analytics and market insights. They develop and build brands. They help clients build long-term relationships with their customers. They test the impact of advertising and study audience responses to various mediums, and they measure public opinion.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.