Hyundai Motor becomes Global Automotive Partner of Club Atlético de Madrid in new multi-year agreement

  • Hyundai Motor to become Global Automotive Partner of the ten-time La Liga champions
  • Hyundai logo to feature on sleeve of all Atlético shirts in domestic competitions from next season

June 14, 2018 – Hyundai Motor has today announced a multi-year partnership with Club Atlético de Madrid, becoming the club’s new Global Automotive Partner. From next season the Hyundai brand logo will be presented on the sleeve of the Club Atlético de Madrid jersey in all domestic competitions until 2021.

It is the first time that Hyundai has established such a partnership in the Spanish football market and it is the second new agreement establishing a sleeve presence for Hyundai, following the recently-announced partnership with Chelsea FC of the English Premier League.

With this partnership, Hyundai will not only be visible on the jersey but also through a fleet of Hyundai cars provided to the club, a home matchday presence including LED perimeter branding, and various media and digital content rights.

Over the course of the partnership, Hyundai will work closely with Atlético to create a range of exciting initiatives and valuable benefits for the club’s fans, aiming to bring ease to mobility and make football more accessible to fans.

With this latest announcement, Hyundai further extends its long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.

Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe, said:

“We are incredibly excited to begin a new partnership with Atlético de Madrid – a hugely successful club with a passionate fanbase that matches the global scale and challenging spirit of Hyundai. It will be a privilege to work with the club to develop activities that place their fans at the heart of our engagement, just as we place our customers at the centre of all our programmes. Along with our existing partnership with Olympique Lyonnais and our recently-announced partnership with Chelsea, this is a fantastic next step in our new pan-European partnership approach that will include other top clubs in Europe.”

Enrique Cerezo, Chairman of Atlético de Madrid, said:
“At Atlético de Madrid we are delighted and proud of the alliance that we are signing today with Hyundai. We join Hyundai, a company that stands out for its desire to excel and its pursuit of excellence to remain at the forefront of technology and innovation. We are confident that the two companies will share and enjoy the good times, that with effort, work and dedication, we will experience in the coming years.”

Hyundai has been a FIFA Top Partner since 1999, was engaged with UEFA for 18 years to 2017, and remains heavily involved with national teams as well as individual clubs in many countries, including Olympique Lyonnais in France and, from next season, Chelsea FC in the UK.


About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. In 2018 the company revealed its new design philosophy ‘Sensuous Sportiness’, which will be embodied by all upcoming Hyundai vehicles.

Further information about Hyundai Motor Company and its products is available at:



Twitter: @hmcglobalpr

About Club Atlético de Madrid
Founded in 1903, Atlético de Madrid is one of the great clubs of Spanish and European football for its achievements, fanbase and competitiveness. The club has won 10 league titles, 10 Copa del Rey titles, an Intercontinental Cup, 2 European Super Cups and 2 of Spain, 3 UEFA Europa League titles and a European Cup Winners’ Cup. At present, the club is enjoying one of its most successful periods, having achieved important titles in recent years, such as the Europa League this season, and having reached two UEFA Champions League finals in 2014 and 2016. These achievements have placed the team in 2nd place in the current UEFA rankings.

The Club Atlético de Madrid is chaired by Enrique Cerezo, with Miguel Ángel Gil Marín occupying the position of company CEO. Diego Pablo Simeone is the coach of a squad that features world stars such as Griezmann, Diego Costa, Godín, Oblak, Koke and Saúl.

The successes achieved by Atlético de Madrid would not be possible without the loyalty of a fanbase like the rojiblanca, which is manifested in data such as the more than 122,000 members that the club has, the more than 800 clubs scattered all over the world, and more than 25 million followers on social networks.

This season, 2017-18, the club moved into the Wanda Metropolitano, a spectacular sports venue with a capacity of 68,000 and equipped with the latest technology in all its spaces. In addition, in this historic season in its new home, Atlético de Madrid captured a new title in Lyon, the Europa League, won on May 16 by defeating Olympique de Marseille 3-0.