Beirut, February 13th, 2018: Huawei has built a strong reputation throughout the years with innovative devices that has technology at its core and is packed with continuous improvements. Lately, the Huawei Mate 10 lite was launched with its 4-cameras and FullView Display. After a huge sales number achieved and the remarkable success, Huawei is announcing additional features to be introduced by end of February, offering the customers a further enhanced experience.
Building on this continuous success, Huawei announced the success of six of its previous devices that were rewarded by the prestigious iF Design Awards at the 2018 iF International Industrial Design Forum held in Hanover, Germany. These awards recognize HUAWEI’s commitment to quality, design and performance and build on the company’s track record of delivering stylish, powerful, award-winning devices.
Huawei Consumer Business group announced that the HUAWEI Mate 10, HUAWEI Mate 10 Pro, HUAWEI nova 2, HUAWEI MateBook X, HUAWEI 4G Router and HUAWEI VR 2 were honored in this year’s ceremony.
Founded in 1953, the iF Design Award is distributed annually by the iF Industry Forum Design, the oldest industry design institute in Germany. Renowned globally for being independent, precise and reliable, the iF Design Awards have become a symbol of excellence in design and quality for 65 years. This year, the selection process was extremely competitive, with over 6,400 entries from 54 countries.
Here below, are the main highlights of some awarded Huawei devices:
HUAWEI Mate 10
Powered by the new Kirin 970 chip, the HUAWEI Mate 10 made a number of breakthroughs in mobile photography, battery life and performance. AI-powered camera features include automatic scene and object recognition, making photography more simple, beautiful and enjoyable. The 4000 mAh high-density battery with smart battery management system enables exceptionally long battery life.
HUAWEI Mate 10 Pro
A compact and stylish design with a 6-inch FullView Display and razor-thin body comes together to impress users with an extraordinary visual experience. The 3D Glass Body, symmetrically curved on all four sides, gives users a smooth and ergonomic grip. IP67 water and dust resistance make the HUAWEI Mate 10 Pro ready to handle any situation.
HUAWEI nova 2
The HUAWEI nova 2 features a lightweight 6.9mm metal body with ceramic coating technology to give clearer design layers, rounded curves and a refined, minimal appearance to the phone. The stylish color variants elevate nova 2 into a versatile fashion accessory.
Innovation is the driving force behind Huawei’s development. In the field of industrial design, Huawei has always upheld the spirit of research and innovation, constantly striving for excellence and boldly expanding its cutting-edge design language and cross-border design thinking through multiple design centers scattered across the globe. By bringing together the world’s top design talent, and collaborating with global design powerhouses such as Porsche Design and Pantone, Huawei is able to build strong emotional touchpoints with customers, and create products that they love.
About iF DESIGN AWARD
For more than 60 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.
About HUAWEI Consumer Business Group (CBG)
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.
For regular updates on Huawei Consumer BG, visit our website: http://consumer.huawei.com/levant
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