HONOR EXTENDS ITS MILLENNIAL LEGACY WITH THE UNVEILING OF NEW BEST IN CLASS SMARTPHONE HONOR 8X

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Honor 8X sets the highest standards in all-around flagship features at an unrivalled price

Dubai, United Arab Emirates, 2nd October, 2018: Honor, the leading smartphone e-brand, today launched the latest and most powerful addition to its X-series line up – the Honor 8X.

Following on from the successful Honor 10 launch earlier this year, Honor goes Beyond Limits with Honor 8X, a new phone that packs premium specifications into a device that enjoys an astoundingly accessible price tag.

At the competitive price point of AED999 in the United Arab Emirates and $299 in Lebanon, Honor 8X is a pivotal landmark in the series, extending the reputation of an exceptional value proposition that no flagship smartphone can match. With Honor 8X, customers get a top-end configuration of a 6.5-inch Notch, FullView Display with a 91% screen-to-body ration and chip- on-film (COF) technology along with a comprehensive list of top features.

Honor 8X key highlights include: 6.5” full-view display 128 GB internal storage 20 MP AI dual-lens rear camera with super night shot photography 3750mAh battery with Honor’s intelligent power – saving technology New Kirin 710 chipsets (first ever in an Honor phone)

Aesthetically pleasing design with Full View Display and a slim, elegant body

made possible by chip-on-film (COF)

Honor 8X is the first Honor phone to have a 6.5” full-view display with a 91% screen to body ratio. Furthermore, the device uses a metal middle frame equipped with advanced COF technology and a patented antenna design, while also adopting a 2.5D double texture aurora glass body with a grating effect, providing an elegant and smooth look and feel. The smartphone comes in three striking colour choices: blue, black and red.

Fantastic internal storage and extended battery life

Honor 8X has 128GB ROM and supports dual SIM cards slot plus an additional MicroSD card slot up to 400GB. It also features intelligent power saving technology and a 3750mAh battery, which can last for more than one day on a single charge. Additionally, the power-packed configurationunder the hood guarantees a fast and smooth user experience. Not to mention, the sizeable battery makes sure that usage remains uninterrupted for a long time.

Powerful AI cameras, with breathtaking super night shooting

Honor 8X has dual-lens 20 MP + 2 MP rear and 16 MP front facing cameras. Plus, the cameras have AI which recognizes 22 different categories and 500 scenarios in real-time. Furthermore, the AI technology optimizes camera settings and enhances photo quality based on what users are shooting. The new night shooting mode enabled by AI technology eliminates the blurring of photos when taking night shots under a maximum 6-second exposure, even with a shaky hand.

* Photo shot by Honor 8X

Superb performance driven by the latest chipset technology

The octa-core Kirin 710 chipsets deliver excellent performance in Honor 8X. Compared to the previous generation, the CPU single-core performance has increased by 75%. Honor 8X has a Mali G51 GPU, which is enhanced by revolutionary GPU turbo. The overall GPU performance is increased by 130% compared to the previous generation, providing exceptional experience to demanding gamers.

AI telecommunication enhances connectivity and voice quality

Honor 8X deploys the latest in AI Communications. If a person is in a noisy environment, such as on the subway or in brisk wind, the smartphone will recognise the background noise and enable

AI noise cancellation to improve voice quality and enable clearer conversations. AI Communications can also detect variations in signal strength, such as in an elevator, quickly restoring 4G connections to maximum speed right after you leave the lift – users won’t miss a thing.

It is also the first smartphone ever to come equipped with a new generation eye comfort mode certified by TüV Rheinland – a feature which can reduce blue light radiation emitted by the screen to prevent eye fatigue.

Mr. Chris Sunbaigong, President of Honor MEA, said: “With the newly unveiled Honor 8X, Honor is setting out to hit new benchmarks in terms of balance between value, design and performance. We have launched a device that enjoys flagship features at a budget friendly price to cater to our digital natives, the millennials. We know that millennials are super tech-savvy and that is why we have maxed out all the features found in a flagship and wrapped a price tag on the Honor 8X that does not burn a hole in their pockets.”

Honor 8X will be available in the Lebanon on the 2nd of October, at a price of $299.

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimised products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

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