Beirut, 16 October 2018: Ghayd Chammas and Dewar’s have teamed up to have the people of Lebanon shaking with laughter this summer, for a second season of the El 3ama Malla Show. Popular comedic talent, Ghayd Chamas, famed for his special take on daily Lebanese subjects in a satirical manner, has partnered with the world’s most award winning scotch brand to celebrate the “live true” spirit.
Hosted at the 50 Frames Studio in Mansourieh, the El 3ama show presents an innovative flavor to the crowd of humor seekers, while breaking all the taboos and barriers of tradition, with a smart combination of laughter, intellectual engagement, live music and entertainment activities for its audience. The Dewar’s collaboration involved six live shows featuring some of Lebanon’s most prominent pop culture figures who embody Dewar’s ‘LiveTrue’ motto. Their journey, ambitions, passions and interests brought to life through witty comedy and genuine conversations, interspersed with music and games.
Dewar’s believes in following your dreams and passions and having fun while doing so. John Dewar whose dream it was to make the best Blended Scotch Whisky in the world, was one of the pioneers of the Double Aging process that Dewar’s follows to this day. To achieve the best spirit, Dewar’s ages its delicious whisky twice, allowing the blended malts to be re-casked for an additional 6 months to achieve a smoother taste.
El 3ama Malla Show episodes will air on Ghayd’s social media channels starting in October until January 2019. Stay tuned for their release on the links below:
DEWAR’S is famed the world over for quality blended whiskies and a flair for innovative advertising and promotions. Today DEWAR’S is ones of the top 10 Scotch Whisky brands in the world.
It was John Dewar’s dynamic sons, John Alexander and Tommy Dewar, who made DEWAR’S an international success. The brothers also founded the Aberfeldy Distillery in 1898, the physical and spiritual home of DEWAR’S, which to this day produces the Single Malt Whisky that lies at the heart of every DEWAR’S blend. The Double Aging process sets us apart.
Our full bodied Single Malt is renowned for its rich notes of heather and honey, which can be detected throughout our current portfolio of well-balanced blends. This restless pursuit of quality and an obsession with blending excellence still persists. Today the firm is a world leader and DEWAR’S whisky has become the most awarded blended scotch whisky in the world.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.
Founded 156 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.