Beirut, March 13, 2018: By Terry, a French brand, born in 1998, has launched its new revolutionary mascara Lash Expert Twist brush.
The event held at Aishti seaside, on March 9, 2018, gathered all makeup lovers, friends, beauty enthusiasts, media and influencers.
During the event By Terry’s regional makeup artist gave all invitees tips and hints about the new 3 in 1 Expert Mascara and its twist effect design. Invitees got the chance to try the mascara, by having makeover.
THE secret behind this futuristic mascara? Its high-technology telescopic brush, fits a super-smart twistable mechanism that allows you to advance or retract the brush head to make up your lashes exactly as you wish, uber-dramatically or naturally deeply defined.
Made of elastomer fibers with “sensor” pins, the brush catches every single lash for limitless possibilities.
Other than its revolutionary brush, the mascara contains an extra black-pigmented super buildable formula, offset and intensified with a touch of blue; designed to enhance and nurture the eyelashes. Nourishing vegetable oils of olive, avocado and jojoba, sculpting wax of rice, carnauba and candelilla, and restructuring hydrolyzed keratin are the pillars of this deeply conditioning formula, which ensures a perfect makeup effect and healthy-looking lashes. Waterproof polymers adhere to lashes with each customized brushstroke, building bespoke volume and length.
Offering functionality and expert convenience, the Lash Expert Twist Brush defines bottom lashes and volumizes top lashes, giving the eyes a singular rich beauty. The mascara is available exclusively at Aishti, as well the full range of By Terry products, that includes Make up, Skincare and Fragrances.