DUBAI, UNITED ARAB EMIRATES – 15 APRIL 2018 – Digital security world leader Gemalto and biometric technology company Zwipe have partnered with areeba, a financial and payment technology company in the Middle East and Africa, with the support of Unilux Cards, to pilot Visa’s first battery-less dual interface biometric payment card (chip- and contactless-enabled) in the Middle East.
The biometric payment card will be presented by areeba & Visa in partnership with Gemalto and Zwipe, during Seamless Middle East in Dubai. The pilot aims to test the use of fingerprint recognition as a more convenient and secure alternative to PIN or signature to authenticate the cardholder during a transaction.
Commenting on the agreement, Maher Mikati, CEO of areeba, said: “areeba is committed to investing in new capabilities that deliver better & more secure payment solutions; using fingerprint technology to authenticate a person for payments will provide cardholders a faster, easier and more secure payment process compared to the traditional use of PINs. We are proud to partner with Visa, Gemalto and Zwipe to run this pilot program in the Middle East and make this innovative product available for financial institutions who are keen to integrate biometric technology into their payment cards to enhance convenience and reduce fraud.”
Nathan Cushnie, Visa’s Head of Digital Solutions for MENA, commented: “Just last month, we released findings from our survey of UAE consumer attitudes towards biometrics which revealed that 98 per cent of consumers surveyed in the UAE are keen to use biometrics such as fingerprint recognition for payments. The pace of digital transformation in the region is opening up new opportunities for innovation, and our partnership with areeba marks another milestone in our commitment to introducing secure and convenient technology that more and more consumers across the region want.”
Commenting on this newest partnership, André Løvestam, CEO of Zwipe said: “We are proud to partner with leading financial and payment technology companies like areeba who share our first mover vision when it comes to making payments more secure and convenient.” He adds: “We have seen a major surge in interest for our market leading battery-less dual interface biometric payment technology especially in the Middle East and we are confident that millions of consumers will be using their fingerprints and Zwipe technology to securely authenticate themselves and conveniently complete transactions going forward.”
areeba is an electronic payment technology company licensed by Visa and MasterCard and has an agreement with American Express. Established in 2017, areeba adopts latest technology and provides solutions and payment services to banks, governments and merchants to suit their aspirations and needs.
areeba offers services tailored to global requirements, from card issuance and management, non-contact payment solutions, contactless and mobile payment, 24-hour contact center services and co-branded programs. It also provides merchants and governments with the latest e-commerce platform and point-of-sale machines that adopt the highest standards and safety systems. areeba operates a wide range of loyalty programs, including: collecting points and miles, cashback programs, and providing consultancy services for the planning, design and development of electronic products and payment solutions.
areeba’s philosophy is based on three core principles: upgrading technology to higher levels, innovation in products and services, and establishing reliable and long-term relationships with its customers.
Zwipe is a technology company that is making biometrics easy by developing and commercializing award-winning biometric authentication solutions for three key areas: payment, access control, and ID. Zwipe’s versatile technology works with customers’ existing infrastructure and systems without the need for external databases, functioning with and without the need for batteries. The enhanced security enabled by biometrics coupled with the convenience of contactless provides the ideal platform for a next-generation smart card that also addresses the privacy concerns widely prevalent today. To see how Zwipe makes biometrics easy, visit zwipe.com.
Zwipe PR Contact: Ado Fazlic, [email protected], +47 930 44 040
ZWIPE AS | Rådhusgata 24, 0151 Oslo, Norway | zwipe.com
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.visamiddleeast.com, www.visanewsmena.tumblr.com or follow us on Twitter @Visamiddleeast.
 2018 Biometrics Survey commissioned by Visa and conducted by AYTM Market Research. 500 consumers in UAE were surveyed.