Two thirds of the MENA region’s entrepreneurs are planning to hire for their businesses within the next year
Beirut, Lebanon, 23 November 2017: The thriving force for any economy, as well as the main promoters of innovation and employment generation, are in many cases the small and medium enterprises. A new survey conducted by Bayt.com, the number one job site in the Middle East, and global online market research company, YouGov, entitled ‘Entrepreneurship in the Middle East and North Africa 2017’ has revealed that 71% of Lebanon residents prefer to ‘be self-employed / have their own business’, if given the choice. In fact, even among those who are currently employed, 80% of respondents said that they are either ‘thinking of starting their own business’ or have already ‘attempted do so in the past’.
When it comes to reasons for being self-employed, over half (53%) of Lebanon respondents stated that they wanted to be their ‘own boss’; 41% believe it affords them the ‘freedom to choose work-life balance’, and 38% believe it allows them to gain ‘personal fulfilment/sense of pride’ and the ‘freedom to choose what to work on’.
Those who have already started their own business seem to have similar reasoning. When asked about the reasons MENA professionals have started their own business in the first instance, the top three reasons were: ‘greater independence in what they want to achieve’ (32%), ‘more income’ (29%) and a ‘better work-life balance’ (28%).
But, in fact, the survey shows even greater benefits of entrepreneurship for societies and the economy. The perceived image of entrepreneurs in Lebanon is very positive, with 81% strongly agreeing or somewhat agreeing that entrepreneurs ‘create new products and services for the benefit of society’, 80% of respondents strongly agreeing or somewhat agreeing that entrepreneurs ‘help in creating jobs’, and 77% strongly agreeing or somewhat agreeing that entrepreneurs are a ‘source of innovation in society’. Furthermore, over two thirds (67%) of respondents said that entrepreneurs ‘mentor young people and promote the entrepreneurial spirit’ among others.
On the other hand, 19% of the workforce in Lebanon said they want to work for pay / seek employment in a company. For them, the most important factor to work for a company is ‘stability of employment/ job security’ (59%). Moreover, 47% of respondents think that working for a company gives them the opportunity to ‘learn new skills’ and techniques, while 41% prefer to have ‘fixed working hours’.
Current Entrepreneurial Scene
Out of those who are self-employed in the Middle East and North Africa (MENA) region, 68% have started their own business in the last five years, 17% have started their business in the last 10 years, while 15% have started more than 15 years ago.
That said, more than a third of MENA respondents (36%) who are self-employed are at the ‘start-up stage’ of their business; 22% said they have a ‘well-established’ business that is underperforming, while 22% have a well-established that is performing well.
At the same time, many entrepreneurs are looking to grow their startups and established businesses. 36% of respondents have personal ambitions to ‘obtain more growth and profitability in their country of residence’, followed by 22% who aim to become a ‘major international group’. In fact, with growth in mind, 66% of surveyed entrepreneurs are planning to hire for their businesses within the next year.
“Many countries across the Middle East and North Africa have realized that entrepreneurship is a huge factor that drives growth and innovation in the economy,” said Suhail Masri, Vice President of Sales, Bayt.com. “As the survey showed, many entrepreneurs are seen as a source of value, innovation, and creating employment opportunities. Many startups are looking to hire and grow their businesses very soon. At Bayt.com we, we work with all organizations and businesses, irrespective of size, to help them secure their talent needs that can take their operations and growth to the next level. In fact, we have many dedicated solutions for startups and small businesses to give them more exposure and access to millions of professionals and job seekers.”
Ease of Starting up a Business
Over a third (35%) of Lebanon respondents believe that ‘any time is a good time to start a business’, while 39% believe the best time is ‘mid-career’. Only 18% think that the best time to start a business is after a ‘lengthy career’ and only 8% recommend doing so ‘right after college / university’.
Respondents were also asked what they consider to be the most appealing industry for entrepreneurs in their country, 15% of respondents think that Hospitality/Entertainment is the most appealing, followed by Consumer Goods/FMCG (11%); and Engineering/Design (7%).
Indeed, setting up a business comes with some challenges, irrespective of location or industry. In fact, nearly three fifths of those surveyed claimed that it is ‘difficult to start a business in their country of residence’.
When asked about the main difficulties that prevent one from starting their own business, 53% of those who tried to start a business in the past but could not do so cited the inability to ‘obtain financial support’, 52% cited the inability to ‘self-finance the start-up of the business’, while 37% cited their concerns regarding ‘economic uncertainty’ (37%).
When respondents were asked what could best support entrepreneurs, over a third (36%) of respondents in Lebanon said ‘easing the laws and regulations of setting up a business’, followed by 23% who said ‘reducing taxation’, another 19% said ‘regulating completion among businesses’, and the remaining 17% said ‘facilitating access to skilled labor.
The best pieces of advice offered to budding entrepreneurs by respondents in the MENA region, including Lebanon, is to not be ‘afraid of failure’ (44%); to ‘have a great business plan’ (12%), and to have a ‘great and well-researched business idea’ and ‘marketing plan’ (both 10%). Furthermore, respondents in the MENA region said that the key to success as an entrepreneur is ‘innovation’ (27%) and ‘employing the right people’ (25%).
“Entrepreneurship continues to be a growing trend in the Middle East and North Africa, and despite the given challenges of setting up a business, our research indicates that entrepreneurship has become more popular than ever before,” said Anjali Chhabra, YouGov Associate Research Director. “Entrepreneurs greatly contribute to a country’s GDP and help create job opportunities, so encouraging them within the region is highly beneficial for all.”
Data for the Bayt.com ‘Entrepreneurship in the Middle East and North Africa’ 2017 survey was collected online from October 1 to October 22, 2017, with 4,570 respondents from the UAE, KSA, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan, Algeria, Egypt, Morocco and Tunisia, Sudan and Pakistan.