- The NGO will receive 10% of all ride fares that used the promo code ”CEDAR”
Beirut, November 19, 2018: On the occasion of the 75th Independence Day of Lebanon, Careem, the leading ride-hailing app in the region, including North Africa, Turkey and Pakistan, is giving back to the Lebanese community with donations in partnership with L’Atelier du Miel, to support the LRI project that aims to plant Cedar trees in Lebanon and to help preserve the ecosystem.
By launching the promo code “CEDAR” for its customers, where 10% of their total ride fare will be donated to the Lebanon Reforestation Initiative (LRI). Careem aims at raising awareness on the importance of the national reforestation and forest conservation within the Lebanese communities.
Commenting on this occasion Ibrahim Manna, Careem’s Managing Director of Emerging Market, said: “We are honoured to have partnered with L’Atelier du Miel on this special National Day and we are also thrilled to support LRI’s mission. Our main goal at Careem is to simplify the lives of people and build an organisation that inspires. Careem strives to support local initiatives in all markets it operates in”.
The Founder, and CEO of L’Atelier du Miel, Marc-Antoine Bou Nassif, stated: “Our core value is to nurture life, which is why we’ve participated in this initiative to plant more Cedar trees in Lebanon. Not only does the Cedar tree represent our rich history, but it also plays a crucial role in Lebanon’s ecosystem and economy. Cedar forests reduce our carbon footprint, encourage biodiversity, and contribute to local production, including that of honey. This Independence Day, we want to move beyond symbols. We want to protect and nourish our environment, save bees, plant trees, and support local production”.
As for LRI’s Executive Director Dr Maya Nehme, she expressed her deepest gratitude to Careem and L’Atelier du Miel’s initiative: “I would like to thank Careem and L’Atelier du Miel for their thoughtful cooperation and for their donations that will help Lebanon’s ecosystem and preserve our Symbolic Trees, the Cedars of Lebanon.”
This initiative is one of Careem’s many initiatives, implemented across all the markets it operates in. By collaborating with private companies and public organizations the company aims to be an active member in the development of the local communities.
Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region. www.careem.com