Reality television in the Arab world is launching its newest incarnation in the form of 'Hydra Executives,' an English language television series produced in Abu Dhabi. The format is rather unoriginal as it pits two teams of eight people against each other in a contest of wits. While we have yet to see the program, our first impression is something akin to the American television program, 'The Apprentice.' In fact, this new program features cameo appearances from Donald Trump Jr. and Ivanka Trump, so the parallel is understandable. What is new about the 'Hydra Executives' undertaking is that its unabashed sponsor is a real estate company by the name of Hydra Properties and the program’s host is the company's CEO. With the current bloodletting in Gulf real estate markets, the hook for the new show may well be seeing if the CEO can keep up with the program's business dilettante contestants.
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