Beirut, 21 May 2014: Visa, one of the world’s largest retail electronic payments networks, has announced the winners of its 2014 FIFA World Cup promotion. Two lucky winners, Chrystele Moussallem, a Byblos Bank Visa cardholder, and Roula Tohme, a Credit Libanais Visa cardholder and their guests, will experience 2014 FIFA World Cup BrazilTM through an all-expenses paid trip that covers airline tickets to Brazil, meet and greet arrangements, transportation, hotel accommodation, tickets to the final match, hosted at the Estádio do Maracanã in Rio de Janeiro on July 13, 2014, along with prepaid Visa cards covering their spending money for the trip.
Visa ran this promotion between January 1, 2014 and February 28, 2014 as part of its sponsorship of the 2014 FIFA World Cup Brazil to ensure its valued cardholders could be a part of one of the most eagerly awaited sporting events in the world. As part of the campaign, Visa cardholders entered a raffle draw each time they made a purchase using their credit, prepaid, gift or debit Visa card at home or abroad.
This exciting campaign connected with football fans across in the Middle East and North Africa by driving the preference for and usage of Visa products. Visa cardholders can also look forward to a host of fantastic prizes when they use their cards to make purchases while enjoying the practical, safe and convenient purchasing experience that all Visa products offer.
Ramzi Saboury, Visa Country Manager for Lebanon, said: “Through our sponsorship of FIFA, Visa is able to offer unique experiences exclusive to our cardholders that add the feel of excitement and anticipation to the list of benefits of Visa’s products. We are thrilled to announce the winners of what has been a hugely successful campaign. Football’s appeal transcends borders and resonates with fans at an emotional level and especially here in the Middle East. Thirty-two countries will vie for glory at the FIFA World Cup in Brazil and we are proud that select Visa cardholders will have the chance to be a part of this memorable event.
Saboury added: “This is an opportunity of a lifetime for football fans across the world and we would like to congratulate all the winners. We look forward to hosting them in one of the most exciting destinations in the world and we invite winners to enjoy the Visa experience at the 2014 FIFA World Cup in Brazil.”
Visa cardholders can also take advantage of the exclusive World Cup offers of partner banks. Visa is one of six global FIFA partners and has global rights in the “Financial Services” product category at the FIFA World Cup.
Visa continues to reinforce and strengthen its commitment towards sports. Visa and FIFA have partnered to create a host of exclusive and unique programs at all FIFA tournaments globally that have been specially designed to drive value to Visa cardholders and clients.
Last October, several Visa cardholders attended the FIFA Under-17 World Cup Final held in the UAE, and enjoyed VIP hospitality after being named the winners of an exclusive Visa promotion.