Beirut, May 24, 2017: Committed to adding elegance, quality and style to the world of fashion, Sacoor Brothers celebrated the opening of its second boutique in Lebanon at ABC Achrafieh Mall on level 1 with the presence of media personalities, celebrities, influencers and fashion lovers. In addition to its men’s collection, the new boutique at ABC Achrafieh offers the latest trends for women and children as well. It marks yet another significant milestone in Sacoor’s quest to expand in the region, after the opening of its first boutique dedicated to men at ABC Dbayeh last year.
Founded in 1989, in Lisbon, the premium fashion brand is known for its distinctive elegance and world-class personalized service. With over 100 stores worldwide, Sacoor is internationally recognized in different markets and has dressed celebrities from the world of cinema, television and fashion. Its preppy chic designs and superior quality add a unique touch to every individual style. It is the perfect choice for the discerning fashionista.
Sacoor Brothers’ spokesperson, commented: “Following the massive success of Sacoor’s first boutique at ABC Dbayeh, we are excited to launch a second boutique at ABC Achrafieh reflecting the brand’s philosophy of continuous expansion. In response to an increasing demand for elegance, refinement, and quality, the new boutique will feature the latest creations of the brand for men, women and children in addition to a selection of accessories such as footwear, bags, purses and belts to complement each outfit.”
With every new collection, Sacoor shows its passion for elegance and innovation by setting trends and offering original services and products. Characterized by relaxed sophistication, Grand Pier is the last of three themes within the SS17 collection, and reflects a vintage culture, embodying a modern surfing model. Inspired by uneven natural landscapes and the minimalist beauty of the coastline, these SS17 pieces are the best options for the summer season and ideal to accompany every occasion and fit into everyday life. The collection is inspired by the sea, history, and mixes traditional nautical stripes, patterns, anchors with traditional details. You can discover the new SS17 collection at ABC Dbayeh Level 3 ABC Achrafieh Mall Level 1.
About Sacoor Brothers:
Sacoor Brothers is a well-known international label, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world. Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It is now synonymous with a cosmopolitan label, with over 100 boutiques in the United Kingdom, Belgium, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Saudi Arabia, Lebanon, Singapore, Malaysia and Indonesia with the majority of locations featuring complimentary tailoring.
In existence for 27 years, Sacoor Brothers has grown by defining trends and innovating services and products, setting itself apart by offering excellent tailor-made solutions – a characteristic common to each one of its shops all over the world. The brand is a favourite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, including famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and most recently Cristiano Ronaldo himself.
With a personality that consumers identify with, the fashion label with collections for Men, Wen and Kids – including footwear and accessories; represents sophistication with a distinctive code that has made it a premium, across-the board brand.