Beirut, February 2017: Bossini has launched their latest Minions collection and everyone is going bananas. The line includes shirts, sweaters and hoodies, featuring the fun-loving Kevin, Stuart and Bob in various designs and situations.
Celebrating the launch, activations were held in City Centre Beirut and CityMall; whereby Bossini clients and mall-goers got the chance to view the collection and interact with a life size minion.
The campaign also went viral, launching a social media competition that gave participants the opportunity to show just how bananas’ they are for the minions for a chance to win 1 out of 10 limited edition collection gift packs.
Declare your love for the minions and enjoy the special collection by Bossini.