- Live product demonstrations in a mobile showroom and free training for the trade
- Truck tour will include many stopovers across Lebanon for three weeks
- Bride of Bekaa, Zahle, hosts the Blue Giant
Beirut, 27 November 2018: GROHE, the leading global brand for complete bathroom solutions and kitchen fittings, is rolling out its renowned Truck Tour program in Lebanon for the first time. The GROHE truck, which arrived in Lebanon earlier in November, will tour all four corners of the country until mid-December giving trade professionals and installers rich insights on the latest technologies, trends, and GROHE product innovations.
The Truck Tour offers live experience bringing the truly innovative products to life. Furthermore, the wide array of training workshops available at the truck are a great opportunity to meet with GROHE experts face to face, find out more info about GROHE product features and benefits and to get hands-on practical installation tips.
The highlight of the tour so far, is the Zahle stop at Georges Nassr showroom, which gathered more than 500 people including trade people, installers, designers, architects, developers and local celebrities in a VIP event. The truck will remain at the Zahle showroom until the 28th of November.
The new design of our trucks offers even more space and functionality allowing a more extensive product presentation. The annual GROHE Innovation tour, dedicated to professionals, is tailored to support the needs of installers and tradespeople.
Exclusively constructed for GROHE to bring the product experience to customers across the country, the truck will visit the capital Beirut on two separate locations, from November 30th till December 2nd in Beirut City Center, and on December 3rd and 4th in KPC. A stride down south will follow, in SARA Saida from December 5th till 7th. Spinney’s Elissar will welcome the truck on December 8th and 9th followed by Spinney’s Hazmieh on the 11th. Beirut Souks will have the lion’s share hosting the truck for four days from December 13th till 16th.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL Corporation
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com